Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Cadillac could 'flourish' in Australia, says marketing chief in Current Cadillac Vehicle Discussion; Filed under: Geneva Motor Show , Cadillac , Australia
Cadillac might have its best product mix in recent history, and ...
Cadillac might have its best product mix in recent history, and GM's luxury brand is looking to expand. In fact, it might even be making a trip Down Under, at least according to the company's global marketing chief.
Uwe Ellinghaus spoke with Australian site Car Advice at the Geneva Motor Show and said the brand could be quite successful there. "[The] goodwill that the Cadillac brand has is such a good starting base that once we get proper volume commitment and a dealer network behind it we can easily flourish," he said, though he warned that the plans are still in their earliest stages and years away. First, Cadillac will expand in markets with the highest possible sales, like China and Russia.