Cadillac News: Cadillac may not build Elmiraj coupe

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Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Cadillac may not build Elmiraj coupe in Current Cadillac Vehicle Discussion; Filed under: Concept Cars , LA Auto Show , Coupe , Cadillac , Design/Style Despite the fact that most everyone ...
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    PostCadillac News: Cadillac may not build Elmiraj coupe

    Filed under: Concept Cars, LA Auto Show, Coupe, Cadillac, Design/Style

    Despite the fact that most everyone who has laid eyes on the Cadillac Elmiraj concept coupe loves it, General Motors insiders are still trying to prove the business case to build the car. And it's certainly not a guarantee.

    "I want to see this car go into production badly. Very badly," Ed Welburn, GM's Global Head of Design, told Autoblog. But the Cadillac design studio is busier than it's ever been before, and the company is working on prioritizing which cars deserve to get the billion-dollar price tag needed to research and develop a new model.
    No matter what happens, Welburn says the car has made its mark on Cadillac
    In the past decade or so, the concept car has become less of a fanciful idea used to show off ideas and more of a test car that shows the media, general public and company executives what a production car could look like, if the designers had their way. It's pretty easy to tell when the concept car is going to turn into a production car - top executives try to be tricky and say things like, "If we were to build this car, it would look a lot like the concept."

    Welburn waffled more than usual on the Elmiraj. He kept talking about how busy the Cadillac design studio is, and priorities for the brand. And just how darn busy they all are. He's clearly rooting for the Elmiraj. During our interview, he had to turn away from the car, which was spinning around on a stand nearby, because there were fingerprints on the bumper that were catching his eye and bugging him. No matter what happens, he said the car has made its mark on Cadillac:

    "Even if it does not go into production, it will have a significant impact on production cars," he said.

    It makes sense that GM is hesitant to commit to the two-door Elmiraj, as the coupe market in the US is pretty small. Americans prefer their cars bigger, and value things like how easy it is to get into the back seat over sleeker, sexier car designs.

    Cadillac is going to get a large premium car well above the XTS, but it won't be a coupe like the Elmiraj, at least not initially. CEO Dan Akerson this summer said the brand is getting a large sedan in the next two years. That sedan will take on the BMW 7-Series and Mercedes Benz S-Class, a rear- and all-wheel drive car loosely based on the Cadillac CTS, and its expected to share a lot of the Elmiraj's design DNA. Whether a two-door model joins the sedan is apparently still very much up for discussion.Cadillac may not build Elmiraj coupe originally appeared on Autoblog on Wed, 20 Nov 2013 18:00:00 EST. Please see our terms for use of feeds.
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    1BadCadSTS's Avatar
    1BadCadSTS is offline Cadillac Owners Connoisseur
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    Not surprised. Shall I say Sixteen or Cien.
    marc1093280 likes this.

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    Re: Cadillac News: Cadillac may not build Elmiraj coupe

    Not at all surprised that they didn't want to build the Elmiraj. However, I wish they could have taken some design cues from it when they designed the ELR. The ELR costs close to 80 grand, and people are complaining that it's not worth the asking price.

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    Roger O'Dell is offline Cadillac Owners Member
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    Re: Cadillac News: Cadillac may not build Elmiraj coupe

    I hope they do something QUICK My sts is long in the tooth, I've taken care of it but I WANT A FULLSIZE CAR, V-8, REARWHEEL DRIVE, AND LOADED FOR COMFORT, the Elmiraj would fit the bill

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    Re: Cadillac News: Cadillac may not build Elmiraj coupe

    What a dumb move not to build this. Build it, call it the CTS Coupe, done!

    See how simple that is?

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    surgeont is offline Cadillac Owners Member
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    Quote Originally Posted by neuronbob
    What a dumb move not to build this. Build it, call it the CTS Coupe, done! See how simple that is?
    Calling it the CTS would be a super dumb move. It already has a name and we don't need anymore alphabet soup names. Last we flat out demand you build it or we're coming with torches & pitchforks to your stores. This design is C7 design quality and look what that did for Chevrolet!

    Steve Surgeont

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    First it's not even remotely like a CTS. It already has an excellent name rather than the alphabet soup of car names. But, Cadillac, we flat demand you build it less you want a crowd with torches and pitchforks at your stores.

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    Re: Cadillac News: Cadillac may not build Elmiraj coupe

    I will also be excited to see a sedan with Elmiraj DNA. Always look on the bright side...

    And I think they are aiming right to focus on competing with the 7-series, S-class, A8, etc first and then see if a large coupe will make sense. I presume a CTS coupe first will make more sense before an Omega coupe as well.

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