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Cadillac News: Cadillac logo losing its wreath?

6K views 17 replies 14 participants last post by  sdgc 
#1 ·
Filed under: Marketing/Advertising, Cadillac, Design/Style, Luxury


The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.

The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.

As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.Cadillac logo losing its wreath? originally appeared on Autoblog on Tue, 23 Jul 2013 17:31:00 EST. Please see our terms for use of feeds.
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#5 ·
They won't do it, they will hear so much shit from customers. That's why they are putting it on the concept car first to get people's opinions. But I don't think they will do it. Cadillac has the best logo of any car out there. They piss me off because they need to stick to their roots and stop trying to be so European! What are they going to do a simple ugly logo like BMW! Or Audi!? That's like corvette ditching the flags.

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If GM wants to change a logo change Chevys! That's the ugliest logo out there.
 
#15 · (Edited)
I posted this in the 2G CTS-V forum, which is where I usually hang. Thought others could use a cool read.

http://home.iag.net/~middlebr/crest.html

A thorough history of the Cadillac logo including a study of the original Cadillac family crest from the early 1700's. I was interested in what the divisions and symbols on the crest were, and Google led me to the above page.
 
#17 ·
I'll say it- I absolutely hate the entire Cadillac logo. Enough so that it keeps me from buying an Escalade. Seriously, I am not a fan of "bling" and while the new Escalade looks great on many levels, the bling of that emblem is just too much for me (and my wife, fwiw). I found this post looking to see if anyone had debadged an Escalade, no luck so far. :-(
 
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