Cadillac News, Concepts, Future Models, Rumors and more Discussion, 2010 Dts in Current Cadillac Vehicle Discussion; If building from a Caprice platform means it will be BIG, I'm all for it.
Originally Posted by Ralph
Wait a minute here, i thought the Seville was supposed to be the "high class" import fighter in Cadillac's line up. The Deville has always been the car that senior citizens drive (you know, the cars that ALWAYS (for some reason) have their blinkers on). That's the Deville's role. I know it sounds kinda bad, but thats just what the deville does. It is the quintessential (big word of the day) American Luxary car. Big as a boat and the softest suspension ever.
I know you all think that cadillacs should be more sportyish (STS, CTS) but i mean, the people who buy NEW cadillacs off the lot are well...senior citizens. And they like their luxary cars boaty and soft. And they like cars with NAMES instead of alphanumeric codes. I mean, if you ask your average person what the XLR is, they probably won't have a clue. But if you ask them about the Deville, Eldorade, Escalade, well thats a different story.
Honestly, i really don't understand why cadillac is trying so hard to get away from their roots. There's nothing to be ashamed about; Cadillac is afterall, "The Standard of the World"
Make it RWD, and target the current market. I drive a CTS and I love it, and the STS is really nice too, but the Deville is still Cadillac's best seller. They need this car for sales. To compete with the 7 series, would mean a much higher price, and it'll drop in sales. Stick to competing with Lincoln's Town Car. Let the STS compete with the 7 series.
The CTS can compete with the 3 series and the 5. R&T did a comparison on the CTS, the 530i, and some other cars. The CTS took first and cleaned out the competition in everything. The 3 series should be no challenge.
I say beat the Germans. We all know that Cadillac quality is back where it should be, but that image has to be projected to the rest of the automotive world, as well as the public. When the fat secretary at the dentist's office tells you Cadillac is better than BMW or Mercedes, you've gotten the message across. When you survey 30 people at the health club and the majority believe Cadillac is superior and they'd rather have one, that's when things change. When "the ultimate driving experience" just isn't as good as "the standard of the world," that's when things happen. Cadillac needs to continue to keep quality high, maybe even make it higher, just make sure people know the days of the 70s and 80s are gone (remember, public perception, not what we all think or know), and that Cadillac is once again a force to be reckoned with, that's what I'm getting at. Look at the 750il. That's a fine automobile. V12, beautiful interior, great performance, great looks (public perception again), and basically a top vehicle. Cadillac: build something that the public and all of us KNOW beats it, and then you've won.