Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhe in Current Cadillac Vehicle Discussion; Filed under: China , Europe , Cadillac , Luxury , Read This Ward's Auto has taken an interesting look at ...
- 02-26-13 11:10 AM #1
Cadillac News: Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhe
Filed under: China, Europe, Cadillac, Luxury, Read This
Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere originally appeared on Autoblog on Tue, 26 Feb 2013 10:59:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
- 03-04-13 09:56 AM #2
She could be a cougar!
+ Reply to Thread
Gear in this thread - Powered by O'Reilly Auto Parts
- PowerTorque Tools - Stubby Hex Bits Socket Set
Stubby Hex Bits Socket Set - 9 Piece; 1/4" & 3/8" Drive; SAE Stubby Hex Bit Socket Set; Contains: 1/4" Drive: 1/4", 5/16" & 3/8", 3/8" Drive: 7/16", 1/2", 9/16", 5/8", 11/16" & 3/4"
- PowerTorque Tools - SAE & Metric Socket Set
SAE & Metric Socket Set - 19 Piece; 3/8" Drive; Ratchet Handle Set
- PowerTorque Tools - SAE Hex Bits Set
SAE Hex Bits Set - 7 Piece; 3/8" Drive; SAE Hex Bits; Contains: 1/8", 5/32", 3/16", 7/32", 1/4", 5/16" & 3/8"