Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: 2013 Cadillac XTS [w/video] in Current Cadillac Vehicle Discussion; Filed under: Sedan , Cadillac , First Drives , Luxury
A Return to Greatness Or Just A Stopgap?
There was ...
There was a time when the name of the second oldest American automotive nameplate meant something more. The term "Cadillac" was widely used to express the best of the best. In fact, it was common for people to use the term when referring to other items (e.g., "It's the Cadillac of audio receivers" or the "Cadillac of washing machines") to drive home the point that something was nothing short of top-of-the-line.
It was good to be Cadillac, and the automaker supported the conviction with vehicles such as the 1928 Series 341, 1936 V12 Series 85 and 1959 Eldorado Biarritz.
By the 1970s, though, much of the brand's luster had begun to fade. Then vehicles like the Cimarron and Catera happened.
But Cadillac has been on track to redeem itself. Vehicles like the CTS range (especially the high-performance CTS-V models) and the strong-selling SRX crossover have helped the 110-year-old luxury automaker alter the public's opinion and reinvigorate the brand. Retiring the full-size DTS is another milestone, as fresh new products began to fill the pipeline.