Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Cadillac to market new XTS to the Town Car set in Current Cadillac Vehicle Discussion; Filed under: Sedan , Cadillac , Specialty , Luxury
General Motors is hoping to snag buyers who'd otherwise be driving ...
Rather than (or in addition to) marketing the new XTS directly to its prospective buyers, Cadillac is reportedly planning on selling its new flagship sedan (potentially stretched by approved third-party coachbuilders) to what are commonly known as Town Car drivers - known in the industry as Black Cars. We're not talking about the retiree down the street who refuses to drive anything but a full-size Lincoln - we're talking about car service operators who shuttle those with the means around cities like New York. Like taxis, only booked in advance and slightly more upscale; the preferred mode of transportation for affluent professionals and executives in Manhattan.
It's a market dominated by (and commonly borrowing its name from) the Lincoln Town Car, a vehicle that is finally out of production despite accounting for the lion's share of this niche market after extending its lifespan for years. Lincoln aims to retain its domination of the Black Car market with specially-prepared versions of the MKT crossover, while Cadillac (whose DTS never made as big an impact on these fleets as the Town Car did) is pitching the new XTS. In doing so, GM hopes the wealthy fares riding in the back of these shuttles will take note and maybe place orders of their own.Cadillac to market new XTS to the Town Car set originally appeared on Autoblog on Mon, 17 Oct 2011 08:28:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Re: Cadillac News: Cadillac to market new XTS to the Town Car set
Originally Posted by DouglasJRizzo
The Town Car worked because of body-on-frame construction and rear drive layout. It takes more than some black paint and reserved trim to make it in the livery business.
Is the MKT body-on-frame? No. The TC is gone. Can't fault Cadillac for trying to jump into the market. To be honest, unless Hyundai guts its Equus of superfluous gadgets and makes it a sub-$50K car, the XTS is probably in the lead for the torch...