Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Laurence Fishburne tapped to be new voice of Cadillac in Current Cadillac Vehicle Discussion; Filed under: Marketing/Advertising , Cadillac , GM , Celebrities
Cadillac is no longer focused on having actress Kate Walsh ask ...
Cadillac is no longer focused on having actress Kate Walsh ask us whether our car turns us on. Instead, the automaker is moving in a new direction and that requires a new voice. General Motors has just signed on Laurence Fishburne to become the new voice for Cadillac.
The first commercial with Morpheus Fishburne is set to run on January 1 during the Rose Bowl telecast. The new advertising campaign with which he'll be a part of is called "Red-Blooded Luxury."