Cadillac News: GM marketing chief Ewanick moving Cadillac ad account
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Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: GM marketing chief Ewanick moving Cadillac ad account in Current Cadillac Vehicle Discussion; Filed under: Marketing/Advertising , Cadillac , GM Cadillac CTS-V commercial - Click above to watch video after the jump Remember ...
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    Post Cadillac News: GM marketing chief Ewanick moving Cadillac ad account

    Filed under: Marketing/Advertising, Cadillac, GM

    Cadillac CTS-V commercial - Click above to watch video after the jump


    Remember those Cadillac commercials from a couple months back? Well, General Motors' marketing VP Joel Ewanick, who took the job just 30 days ago, apparently didn't think too much of them. That's why Ad Age is reporting the Cadillac ad account will be taken away from Bartle Bogle Hegarty, who won the account in January and created those recently aired commercials. The move follows the transfer of Chevrolet's ad account from Publicis to Goodby, Silverstein & Partners last month.

    Ewanick is said to be unhappy with the tag line "Mark of Leadership." Perhaps he can use our own Jonny Lieberman's line, created with the help of the wreath-and-crest itself: "Audacity in Motion." Regardless, with all this sound and fury, whatever they eventually come up with better be good. Have a look at the commercial after the jump for one of those deemed not good enough.

    [Source: Ad Age]Continue reading GM marketing chief Ewanick moving Cadillac ad account

    GM marketing chief Ewanick moving Cadillac ad account originally appeared on Autoblog on Fri, 25 Jun 2010 16:32:00 EST. Please see our terms for use of feeds.



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    Re: Cadillac News: GM marketing chief Ewanick moving Cadillac ad account

    Cadillac's best AD, IMO, is the sexy lady in her CTS "When you turn you car on, does it return the favor?"

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    Re: Cadillac News: GM marketing chief Ewanick moving Cadillac ad account

    Quote Originally Posted by cosmictrucker View Post
    Cadillac's best AD, IMO, is the sexy lady in her CTS "When you turn you car on, does it return the favor?"
    Kate Walsh is the sexy lady, and yes, a great line for a car.

    Other than Kate Walsh, and I'll give them the music as well, the commercials suck, good move.

    It's to bad the tag line can't just be, "It's a Cadillac" but unfortunately that does not mean jack anymore.

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