Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: GM marketing chief Ewanick moving Cadillac ad account in Current Cadillac Vehicle Discussion; Filed under: Marketing/Advertising , Cadillac , GM
Cadillac CTS-V commercial - Click above to watch video after the jump
Remember those Cadillac commercials from a couple months back? Well, General Motors' marketing VP Joel Ewanick, who took the job just 30 days ago, apparently didn't think too much of them. That's why Ad Age is reporting the Cadillac ad account will be taken away from Bartle Bogle Hegarty, who won the account in January and created those recently aired commercials. The move follows the transfer of Chevrolet's ad account from Publicis to Goodby, Silverstein & Partners last month.
Ewanick is said to be unhappy with the tag line "Mark of Leadership." Perhaps he can use our own Jonny Lieberman's line, created with the help of the wreath-and-crest itself: "Audacity in Motion." Regardless, with all this sound and fury, whatever they eventually come up with better be good. Have a look at the commercial after the jump for one of those deemed not good enough.