Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Cadillac jumps into free maintenance game with 2011 models in Current Cadillac Vehicle Discussion; Filed under: Marketing/Advertising , Cadillac , Luxury 2011 Cadillac CTS coupe - Click above for high-res image gallery Cadillac has ...
- 06-21-10 01:30 PM #1
Cadillac News: Cadillac jumps into free maintenance game with 2011 models
Filed under: Marketing/Advertising, Cadillac, Luxury
2011 Cadillac CTS coupe - Click above for high-res image gallery
Cadillac has decided to jump into the free scheduled maintenance game with a four-year/50,000-mile deal for all buyers of 2011 models. Cadillac's announcement comes just days after Lincoln decided to provide free service to anyone that buys or leases one of its vehicles between now and Labor Day.
The Premium Care Maintenance program is part of Cadillac's revamped customer service program that includes advanced dealer training in conjunction with the Ritz-Carlton hotel chain. Premium Care goes beyond Lincoln's offer with a longer term that will run for the full model year, but doesn't cover wear items like brake pads and wiper blades, as the Lincoln program does. Like similar programs from BMW, Volkswagen and Lincoln, Premium Care Maintenance covers oil changes, tire rotations, filters and inspections. Cadillac undoubtedly hopes to bolster sales of its previous volume leader, the CTS, with this new program. While sales of the SRX have been soaring recently, the CTS is down more than 14 percent so far this year.
Gallery: First Drive: 2011 Cadillac CTS Coupe
[Source: General Motors]Continue reading Cadillac jumps into free maintenance game with 2011 models
Cadillac jumps into free maintenance game with 2011 models originally appeared on Autoblog on Mon, 21 Jun 2010 13:29:00 EST. Please see our terms for use of feeds.
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- 06-21-10 02:19 PM #2Cadillac Owners Master
- Join Date
- Dec 2007
Re: Cadillac News: Cadillac jumps into free maintenance game with 2011 models
Im disappointed that they didnt introduce a full leather interior with the coupe... The newer back end (vs concept) looks odd in pictures, but Ill still have to see it first...not like the sedan has a good looking backend anyhow...
Slightly uncool that they softened the suspension as well. Seems odd to add so much tire to the V6 (more tire then the 1st gen V had) only to soften the suspension. I dont care personally, tho, as Ill have a V.
Other then that, its still everything Ive loved about it from the beginning! Now, Cadillac, use this car to showcase new design steps in the next 2 years. Add some kind of premium package that includes new higher quality materials inside, and maybe a subtle bodykit for the V6.
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