Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Report: GM enlists Ritz-Carlton trainers to help improve Cadillac deal in Current Cadillac Vehicle Discussion; Filed under: Car Buying , Marketing/Advertising , Cadillac , GM , Luxury General Motors has taken its Cadillac dealer network ...
- 06-14-10 06:50 PM #1
Cadillac News: Report: GM enlists Ritz-Carlton trainers to help improve Cadillac deal
Filed under: Car Buying, Marketing/Advertising, Cadillac, GM, Luxury
General Motors has taken its Cadillac dealer network in for service in a big way, and the company is hoping that consumers will be able to tell the difference soon. While the products in GM's luxury portfolio have come a long way in just a few short years, customers lured in by slick ads and slicker sheetmetal have been turned off by a dealer experience that has remained largely unchanged over the decades. To fix that problem, The General recently brought together 300 salespeople for a training seminar in Chicago.
So how do you go about training workers to give customers a more gratifying sales experience? GM decided to turn to a group that knows a thing or two about hospitality - Ritz-Carlton Hotel Co. - for some help. The hotel gurus suggested that dealership owners free up some cash to help rectify bad service issues. Some dealers have given sales people up to $500 in cash to help wow customers. The money can be used to provide free maintenance or extend subscriptions to OnStar or satellite radio in the event that a customer has a problem at the dealership.
The Chicago seminar is part of a nationwide training tour that GM hopes will stamp out the brand's reputation for hit-or-miss service.
[Source: Automotive News]
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