Filed under: Cadillac, GM, Australia
And the Grim Reaper -- better known as the global auto market slowdown -- claims a victim down under. Cadillac is not heading to Australia, this from the mouth of GM Holden boss Mark Reuss who made the announcement on Thursday. Given the current market conditions, he felt the timing was wrong to introduce Caddy, which would be a niche brand in Oz, into a tough market. As such, it is hereby "delayed indefinitely." Cars were already in-country for the planned February launch, but they'll be sent off to other RHD markets now. Reuss said that the dealers in Australia and New Zealand who had planned to carry Cadillac were in agreement on his decision. That comes as no big surprise, since it's likely none of them had any interest whatsoever in seeing shiny, expensive CTS-shaped dust collectors on their lots. The General's Australian business will now turn its attention to shoring up the Holden brand at home while it waits and hopes for the market to rebound. As for Cadillac, the door's open for a do-over, but only if and when the conditions are right. Thanks, Dylan!
[Source: CarAdvice]No Cadillac for Australia originally appeared on Autoblog on Thu, 22 Jan 2009 09:01:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments