Cadillac News, Concepts, Future Models, Rumors and more Discussion, About the name of deville replacement? in Current Cadillac Vehicle Discussion; Following passage is from another site.
GM Poised For Lutz Era
Product guru's influence to shine first in '05 ...
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Product guru's influence to shine first in '05 Regal, then in many '06 intros
By Dave Guilford
August 04, 2003
DeVille, DTS: GM will appeal to security-minded buyers with an armored DeVille sedan for the 2004 model year.
The DeVille will be restyled and re-engineered for the 2006 model year, retaining fwd to appeal to traditional Cadillac drivers. Cadillac will drop the DeVille name at that time, opting for DTS.
GM is expected to redesign the DTS at the end of the decade and adopt rear drive.
The new name I expected was XTS or S?S.
But this says it's gonna be DTS.
This means that they make D-series plus the present C-,S- and X- series.
I hate this idea because it breaks the hierarchy just built in the caddy line-up.
BMW has 3,5 and 7.
Mercedes has C, E and S.
But Caddy has some strange D together with C, S, X line-up.
If you have any other information than this, please show me!
Automobile(s): '93 Cadillac 60 Special; '03 Lincoln TownCar Limited ED
Northern New Jersey
Re: About the name of deville replacement?
I agree, and I HATE it too!! One-By-One-By-One they have retired every well-known (around the world, I might ad) famous Cadillac name. Names that they spent fortunes on in advertising & market posistioning.
Cadillac should definately leave the Deville name alone. Deville is one of the most recognizable car names, not to mention the longest running. Doing away with the Deville name would be like Chevy getting rid of Corvette, or Honda getting rid of Civic. Everybody knows a Deville is a Cadillac. It would also kill all hopes of the Coupe Deville coming back. Caddy will lose so much respect from its loyalists if they do away with Deville.
It's not that it's confusing, it's that Cadillac is forgetting it's roots. As CDVRob mentioned before, it's like Chevy getting rid of the name Corvette. If Ford renamed the Mustang the MSC (M-Series Sport Coupe), or back in the day if Dodge called the Charger the CPC (C-Series Performance Coupe) would they be memorable at all? Hell I like Mercedes cars, some look real sharp but hell if I remember what they're called.
In my opinion, part of a car's greatness is it's name. A Mustang is a pony, small, fast, and graceful much like the car. The Charger, a ram, bull, whatever charges furiously and fearsomely, much like the Dodge Charger. The Buick Regal, regal is a term that relates to royalty and the fine.
Cadillac's names aren't very furious but they defined the name of luxury from 1903 to the day the first Cadillac had it's name butchered into an acronym. A lot of car companies now are building retros and bringing back names that have been lost in the sands of time. The rebirths of the GTO, Thunderbird, Zephyr, and Chevy's concept Bel-Air are appealing to those who remember watching their chromed out big bodied ancestors rolling down their streets back in a past where gas was $.69 a gallon, candy was a nickel, and where a car was a car!
I dont mind the new scheme, it brings it in line with all the other luxury manufacturers. not just MB and BMW, but also Lexus, Infiniti, Jaguar, Audi. If thats what it takes to get more people in the showroom, i guess its a necessary evil.
I agree that getting rid of their only traditional name will be horrible.... I can only hope that the dealer that do their Vogue Treatment to the cars continue to apply Deville logos throught the car, I know I would.
At least Lincoln isnt selling out, Zephyr and Continental will be back, so will the Mark and the Town Car is sticking around for a while too.
While nameplates like DeVille (and certainly the now-defunct Eldorado) are instant recognition as a Cadillac, moreso than CTS or STS, they are also synonymous with sub-standard reliability, floaty boat-like handling, and in so many words, your grandfather's car.
I am among the new generation of Cadillac enthusiasts...... those who would have never even looked at a Cadillac 3 years ago, but now am planning to buy a CTS 6 speed 3.6. In case you haven't noticed, the CTS is outselling even GM's typically overstated sales goals (they were planning on selling 25,000 CTS models per year, and as of May this year they already achieved that!)
I have to say I like the simple, 3 letter designations. Direct, to the point, and you know what car they are talking about - CTS means performance luxury and sporty handling, STS means classy luxury and elegnace, and XLR means 2 seat roadster, baby!
I guess that's the dividing line Cadillac has created, but it's something they had to do. If they kept selling big land barges that look like boxes and feel like sofas on wheels, they would have continued to loose sales to BMW, Mercedes Benz, and even Acura and Lexus. This was something Cadillac had to do, they did, and it's working.