Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac CONFIRMED: DTS/STS to be dropped in Current Cadillac Vehicle Discussion; Evidently the rumors are true, according to this entry on AutoBlog, which references an Automotive News interview Cadillac's General Manager ...
Automobile(s): '03 Seville STS, '89 Eldorado, '89 Grand Wagoneer
Cadillac CONFIRMED: DTS/STS to be dropped
Evidently the rumors are true, according to this entry on AutoBlog, which references an Automotive News interview Cadillac's General Manager Jim Taylor, confirms that the DTS/STS will be merged into one model, that there will be an entry-level Cadillac, and the plans for a high-end flagship sedan are still on the table.
The post is short and I don't have a subscription to Automotive News, but that's the gist of it:
"The rumor that the Cadillac DTS and STS will be nixed has officially been confirmed in an interview with the brand's general manager, Jim Taylor. Sales of both models are down for the year, and Taylor admits that one premium-luxury sedan will be developed to compete in the segment.
In the Automotive News interview, Taylor and his superior, Troy Clarke, GM's president of North America, also confirmed that a new entry-level model, designed to slot in below the CTS, is a distinct possibility. Both execs feel that Cadillac's brand image could sustain such a vehicle, likely to be priced in the $28,00 to $32,000 range.
No time frame was given for either new model, but Mr. Taylor also mentioned that a high-end, ultra-luxury flagship is still alive and well."
Let's just hope that they don't end up calling it the "Cadillac STD"
Replacing the DTS I agree with. Fullsize FWD is something that doesn't really fit in with today's luxury market. The STS though, I think just needed to be redone. Keep the STS so it can successfully go up against the mid sized BMWs and Benzs. The new flagship car is something I'm excited about, something of "Fleetwood-esque" stature to go up against that high end Benz whose name eludes me (driven it and it was so forgettable) and the BMW 7 series cars.......
I can't wait to see what they do with this new flagship car......
The new CTS is truly a worthy 5 series competitor this time around and with pricing starting at $32k and easily climbing into the mid to upper 40s for reasonably equipped versions, it really isn't "entry level" anymore...
The STS was always too large to compete with the 5 series, so them merging it with the DTS isn't surprising. If they release the BLS here as a RWD/AWD car priced at $28k to $32k, Cadillac will finally have something the small enough to seriously consider competing with the 3 series (the CTS fared well, but was always a 5 series stuck in the 3 series' price bracket). It would also be interesting to see a BLS-V with a turbo or supercharged 3.6 DI engine (400-450 hp in a compact sized car?).
Every time Cadillac has tried to low-ball an entry, they've gotten boned up the old wazoo for their troubles. Nobody expects (and particularly doesn't want) a low budget Caddy. It doesn't suit the image of Cadillac. Forget the budget car and go for the jugular with the high end model. Give us something we can sink our teeth into (Talisman Territory), only make sure you put in REAL wood, REAL leather and cut the crap with the artificial stuff. There IS a market out there for this.
The original CTS pricing started at $28k. It's one of the all time best selling Cadillacs ever (and quite possibly responsible for saving the brand). The BMW 3 series starts in that price range and is one of the best selling near-luxury cars every year.
The market is there.
Well, I'm glad my inclinations were spot on about this... But sad that the STS will be going. In fact just last night I was telling Jesda that after seeing all the new pictures people are posting of the new CTS, that car has basically stuck a broom up the STS' rear-end wrong way first and then twisted it. There is no room for the current STS with the new CTS around.
I do have to disagree with you on one point 'leigh. The new E90 series 3 Series has actually grown in both size, price AND feature content, the CTS will still be viewed by the vast majority of the car buying public as a 3 series competitor even though it is a larger car overall. The CTS-V will be kind of a question mark, because the M3 is flinging around about 400+ hp, and the new rumoured twin-turbo M5 is supposed to be in the 600 neighborhood.
Aside from that, BMW is importing the extremely popular 1-Series for 2008, basically taking the same exact stance as Cadillac. The BLS would be a direct competitor to the 1 series, it is not anywhere near the same ballpark as the 3 series though, the 3 is just alot more car even when you account for the size-factor.