Daimler returns to Jaguar showrooms

[HotRodSaint]

Daimler, Jaguar's ultra-luxury sub-brand, will return to the market after a three-year absence.

A long-wheelbase version of the XJ will wear the Daimler badge. It also will have a price tag that is expected to be well over E100,000, making it Jaguar's most expensive sedan.

Features that distinguish a Daimler from a Jaguar include a different grille plus interior wood and leather fittings normally found in super-luxury models such as Rolls-Royce.

I forgot that Ford owned Daimler. They should turn it into a real RR, Bentley and Maybach contender and not just Jaguars Mercury division.

[davesdeville]

Then WTF is Diamler Chrysler?

[Playdrv4me]

Originally Posted by HotRodSaint

They should turn it into a real RR, Bentley and Maybach contender and not just Jaguars Mercury division.

lol.

Originally Posted by davesdeville

Then WTF is Diamler Chrysler?

lol.

[Jesda]

Three-year absence? I had no idea it existed.

[Stoneage_Caddy]

there very big over there , ive had the opperuntity to work on 2 of them ...very neat ...

The herse that transported Diana was a daimler , and most of the time when you see the queen or other roylaty transported anywhere its ussuly in a daimler ...and no its not related to our german freinds ..

I have a book with a number of pages devoted to them , if anyones interested ill break it out for a little story telling ...

at a bais level think of it like a early 20s cadillac "fleetwood" where cadillac provided the chaisis and "fleetwood" did the coachwork , daimler is frequently thought of as the last of the coach builders

[Ralph]

I was talking with my cousin last night, and he mentioned Daimler. He mentioned some of the history.

Daimler is actually the oldest British nameplate that's still on the market. What happened was something like this: in the 1890s, a group of British engineers licensed the engine and name from Daimler in Germany. I believe the first British Daimler went on sale about 1896.

Daimler in Germany continued on building its own cars under its own name, until just before World War I (again, I think) when the company renamed its brand Mercedes after the daughter of one of its dealers (Mercedes Jellinek?).

In the 1920s, the Daimler corporation merged with Benz, hence, Mercedes-Benz.

Daimler in Britain was bought out by Jaguar in roughly the early 1960s, and after that, most of its cars were badge-engineered Jag sedans (saloons, I guess). Jag stopped using the name a few years ago.

However, the truly luxurious brand that Ford owns which could be a great alternative to a Maybach or Rolls-Royce is Lagonda. Aston Martin owns it, but it hasn't been available since about 1994, when they built a few 4-door Vantages (except for the Lagonda Vignale showcar a few years ago).