: Chevy Vs. The Internet

12-01-06, 05:52 PM
The thinking went something like this: Chevrolet is all about being revolutionary, right? (That's debatable, but since Chevy's tagline is "An American Revolution!" this is where all discussion starts at its ad agency.) And if Chevrolet is revolutionary, then its advertising ought to be, too. Ergo, the Chevy message needed to escape the tightly controlled, painstakingly monitored, woefully predictable confines of the 30-second TV spot and roam the online jungle. But everybody's doing that now. So, Chevy marketers thought, let's take this thing a notch further – let's have an online contest to see who can create the best TV ad for the new Tahoe. The wikification of the 30-second spot – what could be more revolutionary than that?


They had to know this was going to happen. Anyone who has spent any time whatsoever upon the wonderful inter-web could see it coming... :thepan:

Makes for some great entertainment though. :D

12-01-06, 06:14 PM
Gotta give them credit, it got the Tahoe exposure it needed.

12-01-06, 06:16 PM
oh... so it is like that "creat a Super Bowl commercial" add the NFL is running huh?

12-01-06, 06:41 PM
Warning: Some of the text used is explicit.




12-01-06, 07:43 PM
I take it #2 & 3 never heard of the EPA.

12-01-06, 08:09 PM
I love it, that things get better gas mileage than Hondas and I use this term lightly...very lightly uhhem "trucks"
That was still some funny stuff.

12-01-06, 08:44 PM
LMAO!! Those are great.

12-01-06, 10:09 PM
Damn, that's just weird.

Didn't Chevy think some people would do that?

12-01-06, 10:20 PM
those were funny. :thumbsup: