: STS sales not improving

08-13-06, 12:32 AM

July '06 : 2356

July '05: 4041

Year to date, 2006: 14,805

2005: 21,518

I'm hoping Cadillac has a plan....ANY plan, to rectify this situation. This is the market where Cadillac used to excel.


Source: The Automotive News/ August 7 issue

08-13-06, 07:38 AM
Why would they improve when you can buy a used one with less than 10,000 miles for almost 30k off sticker? I wish I would have waited.

08-13-06, 11:58 AM
You're correct. The depreciation on the STS is outrageous to say the least. The ONLY time/way to buy a new one is around Sept. when the rebates are NO LESS than $7K. You still are going to take a beating a couple years down the road but NOT as bad as if one bought today with the measly rebates. The STS is a great driving machine buy I still think they're TOO small.

Benjamin Simon
08-13-06, 04:55 PM
It might also have something to do with this being the second year of the model. I am guessing the first year, the sales are always going to be hard to live up to? Just my opinion.

08-15-06, 06:05 PM
The sales drop from YTD '05 to YTD '06 is over 30%. That qualifies as "falling off a cliff". This represents more than just a drop after the initial launch. This is more like apathy on the part of buying public. As I wrote, I hope Cadillac has something up its sleeve.

08-15-06, 07:09 PM
the STS excels in nothing, except depreciation. Its beaten out in nearly every category by its competition. why would I buy an STS over an E a 5er or a GS??

08-16-06, 12:47 PM
As I wrote, I hope Cadillac has something up its sleeve. I'm sure it will be in the form of $8K cash back. The ONLY way they move these poor sales performance STS's is via major incentives.

08-16-06, 12:49 PM
Brett, I agree that the depreciation on a STS is horrific. Cadillac has ALWAYS depreciated more than most. Why? Over priced from the get go.