: **2006 SRX MSRP Lowered 01/11**



b4z
01-10-06, 12:27 PM
YEAH!!!!

We've talked about it for almost 3 years!

Don't know what it will be but here is the news release!
FOR RELEASE: 2006-01-10

CONTACTS

GM Cuts Sticker Prices to Provide Even More Value

Consumers Benefit Through Simplified, More Competitive Pricing


DETROIT – GM today announced that it has significantly lowered Manufacturer’s Suggested Retail Prices (MSRPs) on vehicles accounting for about 80 percent of its sales volume. This move covers every Chevrolet, Buick and GMC model, as well as most Pontiac cars and trucks. The new MSRPs are effective Jan. 11. This is the next step in GM’s initiative to simplify pricing and offer consumers the best value in the industry.

Combining this price repositioning with adjustments made to MSRPs at the beginning of the 2006 model year, GM has lowered MSRPs on vehicles representing about 90 percent of its volume.

“This is a big step for us and arguably the biggest price repositioning in our history,” said Mark LaNeve, GM vice president, North America Vehicle Sales, Service and Marketing. “This move is in line with our customers’ desire for simple, compelling prices.”

Under the new pricing structure, MSRPs on many GM vehicles have been lowered, some by as much as $2,500.

LaNeve explained that GM’s aggressive pricing action taken at the beginning of the 2006 model year was effective in the improving sales performance of the new launch products. This action allowed for clearer comparisons to competitive vehicles and pricing simplicity. It also enabled the nearly two-thirds of new vehicle buyers using the internet to research their vehicle purchase and get strong MSRP comparisons. Evidence of the consumer appeal of this approach became apparent when new products like the Chevrolet Impala and HHR, Pontiac Solstice and Cadillac DTS – introduced with very compelling prices - experienced strong sales following their launch.

“Starting right now, we are going to communicate a clear, simple message,” LaNeve added. “In more segments, with more brands, GM has a great product at a great price, and in many cases, we have the best product at the best price. Customers can compare for themselves not only on our own websites, but on Head2Head at Edmunds.com.”

Pricing for much of the Cadillac lineup already is well-positioned. With today’s announcement, CTS and SRX MSRPs also were repositioned. 2007 Escalade pricing will be announced next week.

Among Saturn models, only Relay was repositioned. Saab and HUMMER also are not included in today’s announcement. Vehicles for these brands are competitively priced.

“As we head into 2006, we’re launching 19 new products that represent over 1.5 million vehicle sales,” LaNeve said. “Today’s action allows us to talk more about the features and benefits of all of our vehicles and to spend less time talking about ‘the deal.’”

General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM today employs about 325,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. GM’s global headquarters are at the GM Renaissance Center in Detroit. More information on GM can be found at www.gm.com.

gman89
01-10-06, 01:47 PM
That's going to kill the resale value on every SRX on the road.

louisn
01-10-06, 04:57 PM
Cadillacs are historically discounted anyway. Doubt it will change the actually selling price or resale. Probably just less discounts, rebates, and incentives.

john d
01-10-06, 05:22 PM
That's going to kill the resale value on every SRX on the road.
May already be DOA with the Ultraview exploding, multiple safety recalls, clandistine reflashs that castrates the performance, nav problems, production halted for 2007, etc, etc, ...........
Really a sad ending for what could have been the "Comeback" for Cadillac.
For me, that proud feeling of buying American and the prestige of Cadillac has now been been hammered too many times.
:thepan:

cesron7
01-10-06, 05:33 PM
Please explain about production halted for 07

john d
01-10-06, 06:44 PM
Please explain about production halted for 07
This link from miked in the Buick thread a couple of topics back on this board.
See the comment for the 08 model years ...production for 08 will start in 07.
http://www.gminsidenews.com/index.php?page=future_guide#2007

caddycruiser
01-10-06, 07:16 PM
That's going to kill the resale value on every SRX on the road.

Uh, not as much as the insanely high rebates and dealer discounts have since intro...:nono:

It would have been MUCH better if they did this from day one, but there's still some time to recover, and having a very well priced brand new vehicle that doesn't need as much of a rebate NEVER hurts the resale that much.

If you want proof, just go look at any Honda, Acura, Lexus, Toyota, MB, BMW, etc...not saying all of those are value brands, but they rarely have rebates and rarely need much of a cut from MSRP to move off the lots, meaning they also tend to hold higher used values.

So, in essence, it was the current overpricing and huge discounts that ruined SRX resale...a lower MSRP wouldn't ever do that.

caddycruiser
01-10-06, 07:18 PM
Cadillacs are historically discounted anyway. Doubt it will change the actually selling price or resale. Probably just less discounts, rebates, and incentives.

Exactly, you got it. The main reason why they were "historically discounted" anyway is because of things like a $40k base SRX V6 RWD and a too-Chevy Escalade that could hit over $70k without much effort.

Now, just cutting that initial figure down a bit in the first place will just mean smaller rebates and less blue light special garbage.

b4z
01-10-06, 08:46 PM
Things are not always what they seem at first blush.

According to some of the GM insiders at ls1gto.com
At least on the GTO the MSRP is b eing lowered, but the
INVOICE STAYS THE SAME!

I am used to getting big discounts on GM cars so it looks like the
final price I pay will be about the same.
........until the incentives start.

caddycruiser
01-10-06, 10:09 PM
Things are not always what they seem at first blush.
According to some of the GM insiders at ls1gto.com
At least on the GTO the MSRP is b eing lowered, but the
INVOICE STAYS THE SAME!
I am used to getting big discounts on GM cars so it looks like the
final price I pay will be about the same.
........until the incentives start.

Likely true, because the brilliant minds at GM decided they needed to lower prices but only really dropped the difference between MSRP and invoice...maybe. Well, at least on some cars like the GTO you mentioned.

According to another press release the MSRP's for the new trucks and SUV's, starting with the Tahoe, will be astoundingly lower and have a very high "value sense". Hopefully, to me, that means a base model Tahoe, for example, starting at just a bit over $28k instead of $36k with a huge rebate and dealer discount.

miked
01-11-06, 12:29 AM
so . . . . what's the new msrp?

Highrez
01-13-06, 03:40 PM
Hello
I would like to purchase my SRX also at the end of lease but I don't think that GMAC will allow the dealer to sell lower than the price they gave us. Does anyone know if it is possible to get the leased vehicle at turn-in at a price any lower than price asked for on the contract??? I would really like to know.

GlennS87
02-01-06, 04:06 PM
Hello
I would like to purchase my SRX also at the end of lease but I don't think that GMAC will allow the dealer to sell lower than the price they gave us. Does anyone know if it is possible to get the leased vehicle at turn-in at a price any lower than price asked for on the contract??? I would really like to know.

I'm in the same boat. I hope somebody has tried this and can share their experience.

miked
02-02-06, 12:45 AM
It doesn't really have anything to do with the dealer, and everything to do with GMAC. My experience with Saab Leasing (granted not GMAC) has been that if they are going to take a bath on the car at the end of the lease, as a result of too high a residual, they'll try to split the difference with you. We were offered a couple of thousands off the residual.