: Toyota introducing Lexus in home Japan market to boost brand

05-20-05, 10:41 AM
Toyota Motor Corp. is eager to strengthen its image by promoting the Lexus in Japan, where it's still largely unknown and most luxury car buyers still prefer European brands like BMW and Mercedes Benz. (http://www.detnews.com/2005/autosinsider/0505/20/0auto-187058.htm)

05-20-05, 11:17 AM
This should be interesting...

05-20-05, 08:02 PM
thats just stupid, most people around here that have luxury cars drive either a nissan gloria or already drive a toyota. I see VERY few benz and even fewer BMWs. I see sooo many toyota aristos(lexus gs300/400) around here its not even funny. Seems like redundant to me.