: Brand Elasticity... Moving Highline brands Downmarket... and middle brands Upmarket?



Playdrv4me
02-07-05, 04:02 AM
I read this on Edmunds.com's Inside Line last night... Im curious as to what you guys think?

http://www.edmunds.com/insideline/do/Columns/articleId=104494

Jesda
02-07-05, 05:30 AM
Good read. BMW is the only company that comes to mind that successfully went downmarket... by launching Mini as its own brand. I remember the MB C230 Kompressor. It looked like a Japanese economy car from a distance. And the stubby BMW 318t.