: Brand Elasticity... Moving Highline brands Downmarket... and middle brands Upmarket?

02-07-05, 03:02 AM
I read this on Edmunds.com's Inside Line last night... Im curious as to what you guys think?


02-07-05, 04:30 AM
Good read. BMW is the only company that comes to mind that successfully went downmarket... by launching Mini as its own brand. I remember the MB C230 Kompressor. It looked like a Japanese economy car from a distance. And the stubby BMW 318t.