: Will Next SRX Get Hefty Jump In Price?



Lencarguy
06-14-13, 01:06 PM
Just a thought to ponder. With the major increase in price for the new CTS, will they look to do the same when the next SRX is released? Seems that Cadillac wants to price it's cars with the big boys now. Any thoughts? I'm guessing yes.

adamjeeps
06-14-13, 01:51 PM
Most likely three or four years away from redesign so hard to know. Are the prices not high enough now?

Lencarguy
06-14-13, 04:28 PM
Apparently Cadillac doesn't think their prices are high enough. Read the thread about the price scale for the new CTS. Based on it, the same level model I had in 2008 will now cost over $20K more base price for a 2014!

paid4c4
06-14-13, 05:15 PM
Since I'm not wearing a Cadillac tattoo and since there is a new Mercedes Dealership being built with in one mile of my house a hugh price increase will make Mercedes completive with the SRX. I left Infiniti for an SRX with Infiniti increased the cost of an FX35 and made the SRX the better buy. I'm prepared to change brands if Cadillac increases the SRX msrp. Since our 2012 just turned 14000 I'm going to try and stretch it to the 2015 model year. That gives them time to get the bugs out of the VUE system and maybe make some other welcomed changes. So far we love our SRX and would buy another one in a minute.

Marc NY
06-14-13, 06:51 PM
There is no doubt that some insiders at GM feel that Cadillac's prices need to come closer to their competition in order to perhaps attract a more affluent clientele.

stevec5375
06-14-13, 07:48 PM
There is no doubt that some insiders at GM feel that Cadillac's prices need to come closer to their competition in order to perhaps attract a more affluent clientele.

That would be called greed. It seems to be the great American affliction these days.

It shows you how little research people do on car buying if all it takes is a price increase to get a "more affluent" clientele to run out and buy a Cadillac. If Cadillac gets into the price range of Audi then why not buy the Audi?

algiorda
06-14-13, 07:50 PM
I personally feel the economy will not support a price increase of more than a few hundred dollars. The reason the SRX is so successful is because it provides an entry point for a luxury car for those who are looking at Acura MDX, Ford Edge, and other high end crossovers.

stevec5375
06-15-13, 08:39 AM
I personally feel the economy will not support a price increase of more than a few hundred dollars. The reason the SRX is so successful is because it provides an entry point for a luxury car for those who are looking at Acura MDX, Ford Edge, and other high end crossovers.

Precisely. I was looking at an Acura MDX when I ended up buying the SRX. Perhaps in hindsight I should have bought the MDX. Maybe I wouldn't have been at the dealership so much after the sale.

Marc NY
06-15-13, 09:05 AM
That would be called greed. It seems to be the great American affliction these days.

It shows you how little research people do on car buying if all it takes is a price increase to get a "more affluent" clientele to run out and buy a Cadillac. If Cadillac gets into the price range of Audi then why not buy the Audi?Ultimately it will be Cadillac's buyers who will be the ones setting the real pricing... for they will either agree to purchase or move on to another vehicle ... for they will be deciding if the vehicle warrants the price or not. I am certainly not saying I agree with increasing the price merely to attract higher end buyers. However, Cadillac is certainly setting the bar much higher with each and every new model they introduce. All you have to do is look at the newest XTS, ATS & now the new CTS ... it is a perfect example of how Cadillac is setting new levels of cutting edge styling, technology and continuously moving the quality bar higher and higher.

IMO: These new vehicles are setting much higher standards of luxury at Cadillac and yes the next GEN III SRX will do the same! I can't wait to see the future of Cadillac with their new redesigned Escalade and then down the road their next new SRX too. :)

stevec5375
06-15-13, 12:09 PM
Check out this video. (http://video.pbs.org/video/2365022238)

Marc NY
06-15-13, 09:23 PM
Check out this video. (http://video.pbs.org/video/2365022238)You posted a link without any thoughts or comments??? Yes I watched that PBS segment.... actually very informative indeed. However, what part of that segment did you want comments on? Was is it about the 1%ers gaining 11% more wealth in the last two years or was it about the 99% losing ground? Or was it more about failures of Capitalism or the fallacy of the "real" Market place or was it about the middle class losing ground? It would be nice to hear some of your thoughts so that we may comment on them.

'12CTSman
06-16-13, 08:55 AM
Just a thought to ponder. With the major increase in price for the new CTS, will they look to do the same when the next SRX is released? Seems that Cadillac wants to price it's cars with the big boys now. Any thoughts? I'm guessing yes.

The 3rd Gen should be out in late 2014 as a '15 model. Only change for '14 is Intellibeam across the board and 3 new colors. Yes, the new SRX will be more expensive, but that will be due to adding current optional packages as standard. Most Cadillac owners want the cheapest model just so they can say they are driving a Cadillac. That is different from other lux brands where the buyers want the top end models. Also, the majority of Caddy owners buy used. Have you noticed the new SRX TV ad shows the woman driving the base or Luxury model without fog lights?

Marc NY
06-16-13, 09:30 AM
... That is different from other lux brands where the buyers want the top end models. Also, the majority of Caddy owners buy used. Have you noticed the new SRX TV ad shows the woman driving the base or Luxury model without fog lights?12CTsman is touching on some good reasons why Cadillac is trying to move towards the higher end market share. However Cadillac is also trying to reach certain entry level buyers with those kind of commercials too. Cadillac finds itself torn between many new buyers of Cadillacs who just want only the basic entry vehicles and then there are many other buyers that also want and demand more high tech, better materials and lots of innovation and they want all that to become standard equipment too. Some of these new buyers truly want Cadillac to compete globally with the likes of Audi, Mercedes and the BMW's. To do that GM has to not only meet but exceed these customers demands if GM wants to attract new buyers. By trying to move Cadillac upwards into that very competitive market GM has to offer better technology and more standard and or optional luxury equipment. Take a closer look at the newest CTS and that will tell you where Cadillac wants to go. They made the CTS longer/ larger and around 200 lbs lighter than today's CTS. Their interiors are now actually excelling past the best of luxury vehicles.

If you want Cadillac to be a TRUE luxury leader and go head to head in this competitive global market then you will have to realize that better technology and higher quality materials will be used, and it will also have to come at a slightly higher price too.

stevec5375
06-16-13, 10:21 AM
I see two business models at work. 1) Mark up the price of the vehicles to draw a more "affluent" crowd. You will have a higher profit margin but sell fewer vehicles. 2) Keep the price of the vehicles low to draw a larger portion of the market. You will have a lower profit margin but probably sell more vehicles.

I see #2 as the way to go. The more vehicles you sell the greater then return to your service and parts departments. The greater numbers of your brand on the highway the more other sales it will generate. Increased word-of-mouth advertising. A more diverse customer base which tends to weather the up and down economic cycles better.

However #1 is an easier route to take because it means less labor costs on the part of the manufacturer. Selling fewer cars means having a smaller workforce to support them.

Marc NY
06-16-13, 01:24 PM
Steve you do make some good points... although as a owner of an SRX I honestly don't want to see one on every corner that I turn at ... and if they are a lot more affordable then there will be many more that will be bought and of course a lot more will be seen. With more SRXs on the road it could lead to a slightly lower resale value too.

One example that I can share with you is through my own personal experience. Back when I purchased my Chevrolet SSR (Super Sport Roadster) a retro hard top convertible truck for those that might not know what an SSR is.... and in 2004 it was $50,000 and in Canada they listed even higher at around $80,000 and some of the 2003 & 2004's were selling at sticker to as high as $5K to $20K over MSRP. For many potential buyers it was way too much money and many certainly moaned and groaned that if the SSR had been $20K-$30K cheaper GM could have sold way more of them and they would have purchased one. However, I was more than willing to pay that kind of money for I knew the SSR was going to be a much smaller niche market vehicle and thus today you will see very few of them driving around. Some of my friends told me that they would have bought a Corvette instead. That is when I reminded them heck you can see one nearly every where you drive. I told them how many SSRs do you see around? One reason I paid that much money was because I wanted something unique. FYI: There are well over 1.5 million Corvettes made today and more on the way .... but there were only 24,112 SSRs ever produced ... so for me I was very happy the high prices kept the sales low. I guess each to their own liking... :)

'12CTSman
06-16-13, 05:27 PM
Oh, I forgot to mention the SRX being of the "best luxury brand made in America" according to many car mags is actually made in Mexico!!! I would like to drive an SRX made by honest to goodness Red, White and Blue Americans!!! Not going to happen in my lifetime, but I can always dream.

BTW, Cadillac sold 149,782 units in 2012 in the US; Lexus sold 198,552 in 2011. The SRX, Cadillac's best seller, made up 57,485 of Cadillac US sales in 2012, or about 38.4%. Being an old fart, I can still remember the old GM and it's stepping stones you were to follow to fame and fortune--Chevy, Pontiac, Oldsmobile, Buick and Cadillac; now a new loaded '14 Impala is about $42,000 before fees, taxes, etc. and looks really sharp with almost the same tech as the XTS. Is the '14 XTS at $63,000 similarly equipped $21,000 better? Oh, greed is good!!!

stevec5375
06-16-13, 06:10 PM
Wasn't GM one of those automakers that got bailed out by the U.S. taxpayer? And increasingly higher prices are the thanks we get for all we have done to save their butt. Figures.

Marc NY
06-16-13, 08:27 PM
Wasn't GM one of those automakers that got bailed out by the U.S. taxpayer? And increasingly higher prices are the thanks we get for all we have done to save their butt. Figures.Steve your continued sarcasm is getting old. You just love to :stirpot:

You continue to avoid talking about the real issues at hand and that is the added costs that it will take to compete and win in the global luxury market. Once again you change the topic of discussion and digress to something else that obviously troubles you ... paying more for better equipped vehicles. You are avoiding the real added costs it will take for Cadillac to go head to head and to continually raise the bar to meet and or exceed the other luxury brands on the market. It takes cutting edge designs, highest quality materials and lots of new technical innovation and yes some of those great improvements will result in added costs to the consumer. GM just can't keep adding and absorbing those costs without being able to raise prices sooner or later.

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Oh, I forgot to mention the SRX being of the "best luxury brand made in America" according to many car mags is actually made in Mexico!!! I would like to drive an SRX made by honest to goodness Red, White and Blue Americans!!! Not going to happen in my lifetime, but I can always dream... Does that mean you won't want to buy any great GM cars that are made in Canada too? I wish that all GM cars were made in North America but yes it will never happen for GM and all the other major auto companies have to make vehicles in every major country to help attract loyal customers there too. I don't like the fact that GM sells more vehicles in China then they do here in the US but that is the hard cold facts and if any auto company wants to survive in a global economy they must build everywhere any anywhere there is a growing market.

GMJim
06-16-13, 08:37 PM
Marc, You are wasting your fingerprints.

'12CTSman
06-16-13, 10:36 PM
Steve your continued sarcasm is getting old. You just love to :stirpot:

You continue to avoid talking about the real issues at hand and that is the added costs that it will take to compete and win in the global luxury market. Once again you change the topic of discussion and digress to something else that obviously troubles you ... paying more for better equipped vehicles. You are avoiding the real added costs it will take for Cadillac to go head to head and to continually raise the bar to meet and or exceed the other luxury brands on the market. It takes cutting edge designs, highest quality materials and lots of new technical innovation and yes some of those great improvements will result in added costs to the consumer. GM just can't keep adding and absorbing those costs without being able to raise prices sooner or later.

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Oh, I forgot to mention the SRX being of the "best luxury brand made in America" according to many car mags is actually made in Mexico!!! I would like to drive an SRX made by honest to goodness Red, White and Blue Americans!!! Not going to happen in my lifetime, but I can always dream... Does that mean you won't want to buy any great GM cars that are made in Canada too? I wish that all GM cars were made in North America but yes it will never happen for GM and all the other major auto companies have to make vehicles in every major country to help attract loyal customers there too. I don't like the fact that GM sells more vehicles in China then they do here in the US but that is the hard cold facts and if any auto company wants to survive in a global economy they must build everywhere any anywhere there is a growing market.

Last time I checked Mexico was in North America. I have nothing against GM wanting to build cars as cheaply as possible and charging whatever the market will bear, but Cadillac is an American marque and it would be nice to drive a totally American vehicle again. As I said, greed is good as long as I know where my money is going. I would like all of it to stay in America. I also hate having to pay for all that expensive foreign oil too; most of which comes from Canada, BTW!!!

TheCaptain
06-17-13, 07:21 AM
The 3rd Gen should be out in late 2014 as a '15 model...

We just had a MCE (Mid Cycle Enhancement) in 2013. This Gen SRX should stick around till 16/17.

stevec5375
06-17-13, 09:06 AM
[QUOTE=Marc NY;3532146]Steve your continued sarcasm is getting old. You just love to :stirpot:

You continue to avoid talking about the real issues at hand and that is the added costs that it will take to compete and win in the global luxury market. Once again you change the topic of discussion and digress to something else that obviously troubles you ... paying more for better equipped vehicles. You are avoiding the real added costs it will take for Cadillac to go head to head and to continually raise the bar to meet and or exceed the other luxury brands on the market. It takes cutting edge designs, highest quality materials and lots of new technical innovation and yes some of those great improvements will result in added costs to the consumer. GM just can't keep adding and absorbing those costs without being able to raise prices sooner or later. [COLOR="Silver"]

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Then I guess they will be selling to the 1% because at the rate they're going they will be the only ones left who can afford it. GM is another one of those "American" corporations that is going to bring the ire of the American public down on it eventually.

Marc NY
06-17-13, 09:55 AM
Then I guess they will be selling to the 1% because at the rate they're going they will be the only ones left who can afford it. GM is another one of those "American" corporations that is going to bring the ire of the American public down on it eventually.I would have to guess that most of us on here are not even close to being in the 1%ers bracket but we all still own a Cadillac. If your ultimate goal is to save more money then you might want to consider buying a lesser expensive vehicle next time around.

If you think Cadillac sales will suffer you might want to read this article Cadillac sales are up 40% in May. http://www.mlive.com/auto/index.ssf/2013/06/cadillacs_40_percent_sales_inc.html

...The SRX remained Cadillac’s best-selling vehicle at 3,744 units, but the ATS made some ground with sales of 3,249 units last month.

Cadillac was the only brand from GM to have any substantial growth ...
______________________________________

Another glowing article... http://www.marketwatch.com/story/gm-may-us-sales-up-31-as-cadillac-demand-soars-2013-06-03

By Melodie Warner
General Motors Co.'s (GM, GMM.U.T) U.S. auto sales rose 3.1% in May as Cadillac brand sales soared.

Results exceeded expectations from car-shopping website Edmunds.com.

"Cadillac is growing faster than it has in almost 40 years, the pickup rebound is in full swing and we're seeing strong retail demand for our crossovers," said Kurt McNeil, vice president of GM's U.S. sales operations. "These are all powerful signs that the gradual recovery in the economy is becoming more broad-based."

Broadly, U.S. new auto sales for May are expected to rise 6.5% from a year earlier and jump 11% from the prior month, according to Edmunds. For GM, Edmunds had expected a 1.9% sales increase on the year.

GM, the largest U.S. auto maker, reported it sold 252,894 vehicles in May, up from 245,256 a year earlier and 71% above April's total of 143,743.

Chevrolet sales edged up 0.9% as GMC sales increased 7%. Total Buick sales declined 3.1% and total Cadillac sales jumped 40%.

Month-end dealer inventory in the U.S. stood at 708,939 units, down 1.6% from the prior month.

May had 26 selling days both this year and a year ago.

Earlier this month, GM posted an 11% profit decline for the first-quarter on a weaker performance in North America, continued losses overseas and the impact of currency turbulence in South America.

GM North America President Mark Reuss said Friday the auto maker will tweak or freshen its vehicle portfolio more frequently as it looks to increase its competitiveness in the U.S. market. Traditionally, GM would wait years to update a vehicle even if sales were slipping.

GM shares were up 2% to $34.57 in recent trading.

Ponyman
06-17-13, 05:45 PM
Might as well give up Marc, some people can't be reasoned with. But, by his own logic the greedy capitalist software "engineers" are the reason that all those jobs are going to India. Why buy and hire a greedy American when you can get two or three overseas for the same price or less.

300:29:1
06-17-13, 07:26 PM
Cars are generally overpriced, with options raising the price significantly. Cadillac seems to be no better or worse when it comes to pricing. You have to look at the details. What options are "included" and what costs extra. You can get a base BMW for alot less than one that's comfortable equipped. Who really wants leatherette seating in their BMW? I feel that, as others have pointed out, GM is simply going to a a higher optioned car. If you want a less equipped, and thus less expensive car, go to another GM brand. I'll be kicking myself for opting on the Luxury trim for as long as I have the SRX. My next vehicle will have much more, but my SRX has been trouble free. I can't see trading it in anytime soon.

Ponyman
06-17-13, 07:44 PM
Well said!

Zachary
06-23-13, 02:51 PM
I talked to my salesman at my Cadillac dealership a few days ago ( 6-20-13 ) , about just this issue and he told me that the new SRX coming in 2014 asa 2015 will be an updated version that will closely resemble the concept version ( Provoq ) . The headlight bezel will change as well as the fog lights . Look to the CTS front end for a comparison . In 2-3 years he said that the SRX will grow in size and that there will be a smaller CUV based on the new small Buick CUV . And as far as price look for about a 1250.00 increase . JFYI.

'12CTSman
06-23-13, 07:14 PM
I talked to my salesman at my Cadillac dealership a few days ago ( 6-20-13 ) , about just this issue and he told me that the new SRX coming in 2014 asa 2015 will be an updated version that will closely resemble the concept version ( Provoq ) . The headlight bezel will change as well as the fog lights . Look to the CTS front end for a comparison . In 2-3 years he said that the SRX will grow in size and that there will be a smaller CUV based on the new small Buick CUV . And as far as price look for about a 1250.00 increase . JFYI.

Thanks for verifying what I previously stated about the 3rd Gen SRX. The '14 model run will be very short with a lot of '13s available too as Cadillac will flood dealers to clear out the inventory. Adding the Intellibeam sensor to the '14s will take all of a few seconds. Look for some pretty good deals this fall on the '13s. The '15s will probably start production mid-summer next year. It should be a stunner. I agree Cadillac will do a baby SRX in a couple of years, but I don't see it selling well at the price point of an ATS.