http://www.autoweek.com/news.cms?newsId=101610
- Ray

I'm all for the idea, but calling it ULS would be a big mistake. Call it Fleetwood or Eldorado Brougham or something. I really despise Cadillac's new naming system.

If it gets a Northstar V-12, then they should call it the "Cadillac Twelve."

Nothing new where I am. XLR's start at $125,000.

Nothing new where I am. XLR's start at $125,000.

$125,000???? What the hell? Is that $30,000+ in dealer markup? I think the USD/CAD exchange is about 1.22 CAD= $1 US . That SHOULD make the XLR about $94k. Does it cost more just to buy this car in Canada? Please fill me in on what's going on here. It sure does suck whatever the explanation!!

Gotta give em credit for trying.

$125,000???? What the hell? Is that $30,000+ in dealer markup? I think the USD/CAD exchange is about 1.22 CAD= $1 US . That SHOULD make the XLR about $94k. Does it cost more just to buy this car in Canada? Please fill me in on what's going on here. It sure does suck whatever the explanation!!

A DTS also starts at 70K! I know because my Dad bought a new one, hence, I got a good deal on the minty '91. :D

I think once they set a price it sticks, even though our dollar is at an all time high since about 1981 or so. You're right!!! That should bring the price down, but at least with Cadillac we are able to haggle off a good amount of money and all that is required is an enlightened salesman and a bit of psychology and toughness. Try that at a Lexus dealership.

The Viper I looked at last summer was $129,000

Honda Civics are $20-25,000

Accords start at $26,000

Base Devilles start at $55,000 and my salesman told me that's partly why they killed off the Buick Park Avenue, namely, people would just pay the same price and get a Cadillac.

I don't even want to imagine what a new STS-V would cost, but I could live with one if it's still under warrenty and no mods were made to it. I can't imagine ever finding a CTS-V in the future that won't have some sort of mod done to it.

EDIT: I discovered something new. The base Deville went UP two thousand dollars in two years! It also looks like they dropped the DTS two thousand dollars at the same time. :hmm:

http://www.gmcanada.com/english/vehicles/2005/cadillac/deville/


The XLR is $103,400 (what the dealer that told me was obviously off) but when you factor in the 14% sales tax the total price is $117,876

http://www.gmcanada.com/english/vehicles/2005/cadillac/xlr/xlr_mode.html

Lutz is crazy. Cadillac's brand image is still in a state of healing from the quality issues of the 80s, 90s, and early 00s. For $100k, people would probably favor imports such as the BMW 760iL, A8 W12, and MB S600 Stick to the guns and revamp the Deville and Escalade. IMO, let the quality ratings increase for another ten years, then approach the $100k car market.

Nothing new where I am. XLR's start at $125,000.

$100,000 USD down here.

That is why you dont see one of them in the street.
And why the sales are sooooo slow.....


Mejia

I've seen over 15 to 20 XLR's on the street. Then again I used to live in South OC in California and now I work in a rich area in DFW Texas.
The XLR has to be one of the top 10 best looking cars in the world. Especially in black! :worship:

$100,000 USD down here.

That is why you dont see one of them in the street.
And why the sales are sooooo slow.....


Mejia

What is your dollar worth to the U.S. dollar? Just curious...

I am all for a $100K Cadillac if it is a competitve car.
Not merely a bigger longer car with the same electronics, materials, etc that
are in CTSs and STSs.
The leather, carpet, jewelry, engine, paint, wheels, etc. would all have to be of class leading quality.
This car can not be used by Cadillac as a cash cow.
If they want to use it as a profit center the way SUVs used to be it will be doomed to failure.
It will have to have something of value to offer.

VW tried this with the Phaeton and got their a** handed to them.

Are you listening Cadillac?

Perhaps Cadillac should call it something else, like Packard or Cord or Auburn.
I am sure they could be the rights to the names.

Lutz is crazy. Cadillac's brand image is still in a state of healing from the quality issues of the 80s, 90s, and early 00s. For $100k, people would probably favor imports such as the BMW 760iL, A8 W12, and MB S600 Stick to the guns and revamp the Deville and Escalade. IMO, let the quality ratings increase for another ten years, then approach the $100k car market.

Actually, I think the moves that the top GM brass( including Lutz) have been making with Cadillac is nothing short of " corporate brillance". GM went all out with this Cadillac comeback to be the " Standard of The World " again and the review's as well as the sales numbers clearly back up GM's results.

It is a wonderful lesson in doing things right and we are going to see more high end Cadillac's as GM has confirmed they have no intention on moving down market. Hence, a $100,000 Cadillac designed to appeal to those who make over $400,000 per year ( there are more people making that kind of money then most people think) is a smart move.

One other point. Cadillac has earned the right to be in this league of high end cars because Cadillac created this league before most of the high end cars we see today were even in business. Yes, they put out crap for about 20 years ( along with everything else with a GM logo on it) , but they admitied their mistakes , shock off the cob webs and got back to making the most desirable cars in the world. There is no stopping them, in 2 more years Cadillac will be the most sought after luxury car in the world.....:coolgleam

Actually, I think the moves that the top GM brass( including Lutz) have been making with Cadillac is nothing short of " corporate brillance". GM went all out with this Cadillac comeback to be the " Standard of The World " again and the review's as well as the sales numbers clearly back up GM's results.

It is a wonderful lesson in doing things right and we are going to see more high end Cadillac's as GM has confirmed they have no intention on moving down market. Hence, a $100,000 Cadillac designed to appeal to those who make over $400,000 per year ( there are more people making that kind of money then most people think) is a smart move.

One other point. Cadillac has earned the right to be in this league of high end cars because Cadillac created this league before most of the high end cars we see today were even in business. Yes, they put out crap for about 20 years ( along with everything else with a GM logo on it) , but they admitied their mistakes , shock off the cob webs and got back to making the most desirable cars in the world. There is no stopping them, in 2 more years Cadillac will be the most sought after luxury car in the world.....:coolgleam

:yeah: :2thumbs:

Lutz is crazy. Cadillac's brand image is still in a state of healing from the quality issues of the 80s, 90s, and early 00s.

'80's, '90's and early 00's?

try late 70's and 80's

'90s is when things started getting back on track.. they just never pushed any sort of advertisment to throw the Cadillac name around like they are doing now.

I remember when I first got my '93 Coupe DeVille in May of '03... I was a Sophomore in HS, and when I told friends about the car, or brought a picture in, they were like "A Cadillac? why would you want on of those? should have got a Civic" and other comments.... even older folks, the brand wasn't recogonized at all..... today, everyone is like you have a Cadillac!?! then when they find out i have 2, they think I am really rich or something.... then I get the "sweet car" "thats pimp" and other "cool" comments... people look up to the Cadillac now, intead of down to it... and in the last 2 years, nothing changed on my 1993 DeVille to change the imagine around... .Cadillac as a whole is coming back....

the *only* thing I do not like is the names... they killed off names that have ment nothing but luxury ofr over 50 years in place of random 3 letters.. it sucks, it really does... and someone that spends $100k is not going to want to own a "Cadillac U-L-S" they will want to own a "Cadillac Fleetwood Brougham" or a "Cadillac Sixty Special" etc.... please! Lutz... if you are reading this stop the carniage of the 3-letter things... we DON'T need to be like MB/BMW!

I dont like Cadillac's new model names, either. Too confusing. Except for the Sixteen. Thats pretty darn clean-cut. The Deville is still called the Deville, right? :bonkers:

XLR is $100K+? :disappoin It has a V8, right? I cant remember.

Anybody know how much the Sixteen is going to cost or when its due out?

B4z: Shouldn't call it Packard -- Packard is about to start up again:

http://www.packardmotorcar.com/index.html

They really need to add some bigger, better photos on their site.

I dont like Cadillac's new model names, either. Too confusing. Except for the Sixteen. Thats pretty darn clean-cut. The Deville is still called the Deville, right? :bonkers:

XLR is $100K+? :disappoin It has a V8, right? I cant remember.

Anybody know how much the Sixteen is going to cost or when its due out?

To answer a couple of your questions.

The Deville will no longer be the Deville in 2006. It will join the other ranks of the new naming system and be the 'DTS'

The XLR is about $70k. It does have the 320hp Northstar engine. The XLR-V is due to be unveiled pretty soon here. It'll probably be around $90k and have the supercharged Northstar at @ 440hp.

The Sixteen will not be made. It was a concept only. If there is a 100K+ Caddy in the future, it will be something that we've not seen yet. Kinda exciting.

VW tried this with the Phaeton and got their a** handed to them.

Are you listening Cadillac?

.

well , it might have been because there trying to sell a car for 80k that is made by the same folks who brought us the original "peoples car" the VW bug .....

Its be like trying to sell a 60,000 dollar hyundai right now ....

the 93 allante was about $70k when new im sure that is close to 100k in todays $

i'll correct myself: 9-92 road and track as tested price: $65,723:)

I would personally love to see this "ULS" take shape in a few years, because if it's anything like the Fleetwood Brougham, chances are I'll own one in 15, 20 years (proactive thinking). The name ULS is just plain boring though. Big engine like a V12, now that would be slick. Of course, RWD, it would have to be. Big ol' hood ornament, chrome all over the place, now we're talking about a Caddy! Personally, I'd love to see a Cadillac that could just plain destroy a 750il or a 560 SLE!

Brian

Thu "ULS" ? Sounds like a tevevision frequency. Why don't they just call it the TWELVE. It worked for the SIXTEEN.

ULS is a retarded name for a car, they need a name thats catchy like "escalade" or "phantom" and rich people will be all over them.

Thu "ULS" ? Sounds like a tevevision frequency. Why don't they just call it the TWELVE. It worked for the SIXTEEN.

i like that... "12" :dance:

How about 14 because it is 2 times as better than the 7series?

I LOVE the idea for the $100+++ Caddy. Yes, I also HATE the name ULS, sounds like some kind of bladder problem. I have heard this from all over, but Cadillac had some great names, they shouldn't be so ashamed of their past!

Here's my idea for the ULS (yeccchhhh!) no, the Fleetwood Eldorado Brougham D'Elegance. That V12 we hear of, maybe the Northstar with 4 extra cylinders, if that'll work. 500 HP min. and GOBS of torque! Rear-drive, 5speed or more trans. Styling MUST be great. Try to err on the FLASHY side! Inside-go for the plush fur mouton carpeting like on a Bentley Azure. Great wood all over the dash and doors. Where the wood ends, leather begins, leather-covered dash, doors, console, headliner and leather seats that are ALL leather-headrests,sides,backs are ALL LEATHER! Make that interior flashy! (Too bad "bling" is soooo worn out! Or I'd say interior with bl**g!) For the audio/video go for an over-the-top Bose system or get someone else, like how Lexus dumped Nakamichi for Mark Levinson. Whatever it is, make it WAY over the top! Then copy down the Ultra package or whatever they call it for the LS430, with all the seat massagers and rear stereo/mini fridge. . . ! Top it off with some AWESOME paint-even go two-tone like the Maybach! Sell it for $150-$175K!

This car would be great, when you look at the German competitors, the BMW 7, Benz S-Class mainly, with the Audi A8 close by. Oh yeah, the VW Phaeton, too! These cars, while being mechanically great, (especially the 500hp Twin-Turbo V12 S600-that's what I call TORQUE!) as far as looks and eye catching ability are BORING! The awesome S600 looks the exact same as an S430 from 10 feet away. The BMW 7 is still UGLY, with the still nearly impossible I-drive. Jags- better in the "eye catching" department and actually now a truly great use of ALUMINUM (what Audi was shooting for with the A8 a few years back!) but the Jag can't match the firepower of the Germans, and is still under $100K. Lexus and Infiniti- too far under $100K, too. Lexus LS430 is also a GREAT car, with GREAT build and reliability, but is also not a very daring design, not an eye catcher!

Furthermore, as far as quality, the Germans have been slipping and if you look back at some of the ratings-look at Consumer Reports, they do a ridiculously complex used car quality survey, Benz and Bimmer have never been as perfect as a Honda! Look at Lexus' ratings, they're nearly perfect! Caddy's getting very good. Yet, the BIG point-have you ever known a Rolls-Royce or Bentley owner? They aren't in the "Lexus Department" as far as quality, they require quite a bit of pricey maintenance. The key is that the owner's don't mind! They'll either have it picked up from the house by the dealer or have someone take it in. (Well, I'm sure SOME RR/Bentley owners take them in themselves-probably the older ones, bought second-hand!) As long as Caddy gives their current quality level or better, (They are actually doing quite well anyway!) quality will be fine.

Making a super high end luxury car will boost the image and prestige of Cadillac as a whole. They'll be able to charge more for all the lesser vehicles because they're Cadillacs, and Cadillac makes the ULS. Tons of profit from that alone even if the ULS itself loses a bit. Price a 375hp global V8 version at 75k and an 500hp XV12 northstar at 100, then either a Cien type 750hp XV12 or a supercharged version at 120k or so.

Maybe Bose suspention will be working and compact enough to use by then too.

Making a super high end luxury car will boost the image and prestige of Cadillac as a whole. They'll be able to charge more for all the lesser vehicles because they're Cadillacs, and Cadillac makes the ULS. Tons of profit from that alone even if the ULS itself loses a bit. Price a 375hp global V8 version at 75k and an 500hp XV12 northstar at 100, then either a Cien type 750hp XV12 or a supercharged version at 120k or so.

Maybe Bose suspention will be working and compact enough to use by then too.

Well, the bigger the vehicle like this, the higher the profit margin, usually. I like the idea of supercharging, turbos just seem so "european." But if they wanna compete with the 7-Series, they've got their work cut out for them. But look at how the STS did compared to the 545i, I'd say a little more work and they'll have it.

Brian