Here's a testament to how hot these XLR's are. I took the picture last night.

50% off what? it can be MSRP price
that is one, where you have read the fine print

I would assume if you were close enough to take the picture you were close enough to provide more details as to what they are referring to. 50% off their packed price, 50% discount from MSRP, 50% discount on the cost of a warranty, etc?

I find it very hard to believe that they would be referencing a 50% discount from MSRP.

In fact, I think I'll give them a call just to find out.

OK, OK, it was just a joke.
The 50% off refers to their own "Red Tag" discount. It just made a funny picture. Here's the actual tag.

Got to love their creative advertisements. What a dissapointment for some guy who drove by and almost broke his neck thinking he could pick one up for half-price........

Funny how your brain focuses on the "50% OFF" huh? ;)

say hi to corvette vickie for me !!!!

Jeez, that "giant" sign in "red" didn't even focus for me. All I saw was the 50% off. :p

The way I read it, 50% off their already Red Tag discount means it's only a 25% discount... such a deal...

I'vemeet and done business with George Kerbeck and through that met Vicki. Very nice people and a true gentleman. George owns the chevy store I believe his brother owns the Rolls and Caddy stores.