: Springs, Coil Overs - what's the hold up??



hood101010
05-10-13, 04:03 PM
I figured I would start a thread dedicated to this because conversation or more like frustation has surfaced in other threads.

So....what is the problem? Why no products yet? And does it really take 4+ months and counting to "develop" a product? Can someone share some insight? I know there is some r&d on a new car but come on its a spring?! I have bought 2 first model year cars immediately at launch before and saw suspension options almost immediately. Is none of the typical players in this area taking this car serious?

Eibach has shown "in development" on their site for 4 months now. In talking to D3 back in early December I was told springs and a c/o set were just being tweaked and should be ready in a few weeks. Then I was told Feb, then told March...ok....its almost mid-May....

Thoughts?

ewired
05-10-13, 05:32 PM
Return on investment. Plain and simple. The market has to be there, and frankly it has not been for the ATS!

Now I'm not saying that lately it has gotten bigger but these guys are going to go for the skews they know they can move. 5-10 people (at most) is not going to move them into r&d.

Then you have guys like D3 that are going that route and will build a quality sport tuned suspension, and the low rider guys bitch at price.

It not as easy as you think it is to "dial" in a suspension.

Grab a book "how to make your car handle", all you could never want to know about suspensions. Older book but considered a bible.

hood101010
05-10-13, 06:21 PM
ROI should not be in question here. GM designed this vehicle to be Cadillac's entry level sedan and #1 unit driver. It is expected to sell more units than the CTS has and will going forward. Therefore if you have made products for the CTS in the past why not for the ATS going forward? And isn't the ATS expected to reach a younger performance minded buyer. All of their initial marketing has focused on its performance specifically its suspension and more specifically the magnetic ride which the vast majority of units sold will not have. So the market and demand will definitely be there for suspension upgrades.

jph
05-10-13, 08:06 PM
i'm sure that the ATS is not at the top the list, for most companies that produce aftermarket suspension parts.

yes, i would love to have a set of bigger saw bars, and stiffer, lower springs.
and possibly a few other goodies.
but i don't mind waiting for something, if it was put together with some thought, rather than rush it to market. doing it right take time, once they get started that is ;)

J.

ewired
05-10-13, 09:06 PM
ROI should not be in question here. GM designed this vehicle to be Cadillac's entry level sedan and #1 unit driver. It is expected to sell more units than the CTS has and will going forward. Therefore if you have made products for the CTS in the past why not for the ATS going forward? And isn't the ATS expected to reach a younger performance minded buyer. All of their initial marketing has focused on its performance specifically its suspension and more specifically the magnetic ride which the vast majority of units sold will not have. So the market and demand will definitely be there for suspension upgrades.

Agree with you. But numbers are numbers. Once the data is out there and numbers are up, it will open up the market.

And ROI has everything to do with it. If they can't recoup the design money, why make it? Too lose money?? Sorry but this is how the aftermarket is. It never moves as fast as we would like.

I really think the ATS is not giving off the sporty image as everyone thought it would. It's in a different field of performance and its still in real world testing.