: Dealer Satisfaction With Cadillac Up (JD Power)

01-04-05, 03:54 AM
The first one from 2002, but worth a read!


There has been some negative talk of the buying experience so I thought it was time for some positive around here.

"Cadillac shows the single-largest increase in dealer satisfaction, (34 points), moving it from 27th place in 2001 (and below industry average) to 20th place in 2002 (and above industry average). Much of Cadillacís improvement can be attributed to dealer confidence that the franchise has turned the corner in its attempts to reposition itself to compete for younger import luxury buyers."

"Cadillac and many of the other GM brands show particularly strong gains in the rating of models that are expected to be introduced over the next few years," said Denove. "This improvement can be attributed in large part to dealer confidence in GMís ability to revitalize the companyís product line-up."

"Aggressive incentives have kept vehicles moving off dealer lots more quickly than would normally be expected in a slowing economy, making profitability one of the key drivers of the satisfaction increase"

St. Petersburg Times, 2003:

"CADILLAC DEALERS RANK: Customer satisfaction with new-car buying rose in the past year, but a new study by J.D. Power and Associates shows that more than a quarter of those who left a dealership without buying did so primarily because they didn't like the way the sales staff handled their business. Cadillac ranked highest in sales satisfaction in 2003, followed by Porsche, Lincoln, Mercury and Saturn, which was on top last year. The bottom five were Subaru, Toyota, Isuzu, Kia and Suzuki."

Detroit Free Press, July 2004: (regarding quality)

"The survey included responses from about 48,000 owners of 2001 model cars after three years of ownership.

Buick, Lincoln and Cadillac finished in the top five, ahead of such Japanese notables as Honda, Acura and Toyota.

So there was cause for the domestic automakers to cheer."