: Cue and the traditional Cadillac owner



kiboater
11-27-12, 11:15 PM
My business partner and I were talking about my new 2013 SRX and CUE. We both have spent our entire working careers in the car business mostly in service but some in sales. I love the car but I am a techie even though I am almost 70. Everyone on this and the SRX forum are techies because we found and use this forum. But what about the elderly buyer who has owned 6 or 7 Cadillacs and just wants a new one. He probably doesn't have a smart phone or care about CUE. I can imagine a salesman showing him the new Cadillac and he asks where is the radio volume control and guess what?

This group is mostly techies whether they will admit it or not. You have after all figured out how to use a computer and found the Cadillac forums. You have progressed from lurkers to posters and overcome all the normal fears. I am sure there are some Cadillac salespeople on this forum. How do these older non technical buyers react when you tell them that they are going to get an IPAD when they don't own a computer?

I realize I own an SRX but I am posting this in the XTS fourm because I think the traditional Cadillac buyer would be more inclined to look at the XTS.

Cadillac is taking a big chance here with their base. How are they doing?

ArubaKid
11-28-12, 01:55 AM
Well, there is the other side of this: I have owned 6 Lexus' and I have a XTS on order, and one of the main reasons is the technology.

Cadjiek
11-28-12, 09:02 AM
First off, what is your definition of "elderly"? I will be 65 in February. I was introduced to computers years ago while working at GM. As a matter of fact I was even a computer progammer. I would personally consider an elderly person as somebody in their 80's. At that point you start getting into the people that are'nt that familiar with computers. My opinion is that most elderly people in their 80's won't be rushing out to buy an new cadilac either. It's funny how everybody brings up the volume control on the XTS. All you have to use is the steering wheel control. I have been using that for years on my cars. One other thing, when I got my XTS, I didn't even know what an IPAD was. I do now. Maybe Iam just on the bottom edge of "elderly". I can see where Cadillac is going and I think it's on the right track. Makes me wonder with all I know now and when I'm 80 will I think of myself as "elderly"?
Times are changing.

kiboater
11-28-12, 10:46 AM
First off, what is your definition of "elderly"? I will be 65 in February.

I think you missed my point and went off on the semantics of "elderly". Although lots of us age challenged individuals (I am older than you and run a computer company) are very tech savvy, you will have to admit that lots are not. Our generation did not grow up with computers in school.

I am sorry the E word upsets you and I will try and avoid using it in future posts.

Cadjiek
11-28-12, 10:59 AM
I wasn't upset at all with the E word. I don't consider myself elderly yet. I was just trying to find out what the opinon was out there on what is considered elderly. I think the original post brings up a good point. You're right we didn't grow up with computers like the kids of today. We had to learn on our own at a later age. I personally am enjoying it.

rustybear3
11-28-12, 11:10 AM
I know us elderly are just getting used to these dang fangled electrical windows and cruise control, and auto climate or something....c'mon, unless you're really up there or out of it, most of us elderly are products of the space age and are up to and appreciate new technology and advancements more than you think.....and don't think for one second "Cadillac" hadn't researched that as well. p.s. the CUE system is one of the main reasons I bought my car to begin with; love it!

longslim
11-28-12, 03:51 PM
I wonder is a buyers education a better signifier of a willingness to adapt to new technology. As a 60 year old I get me grand kids coming to me for computer software advice. All be it I have own netbook, ipad, iphone and first pc was purchased in 1992. I think curios elderly people learn and change with the times, hell my 82 year old MIL is texting OMG and lol. Now would she buy a XTS no way it to fancy for her as she told me to my faces lol. I think the older buyer for this car goes in to it not intimated but looking for new technology in there Cadillac. I know for sure that styling and CUE was the primary driving force for me in buying a Cadillac. I never consider a Cadillac before they where to plain and styling was blah to me. I was intent on a buying a Lexus or MB, even had place a deposit to purchase a 2013 ES350. But I happen to see an article posted on Lexus forum about the CUE on the XTS. Once I use CUE it was so much better than Enform on Lexus that I cancelled and got my XTS.

Caddy Chris
11-29-12, 01:59 PM
I will probably never live long enough to be "elderly" but at 50 my generation ushered in the technology we have now. I have been working in technology since the early 80's and can figure uot any device, gadget or Car electronics. That being said my 78 year old father still cant work the all the gadgets in his 08 DTS, so yeah there is a problem with certain buyers. I was given an XTS premium to drive for a week. I figured out the CUE system in a few minutes of playing with it. I am not impressed with the implementation it could be much better. If Cadillac irons out the kinks and puts gorilla glass on the screen it may be ok. THe fingerprints on the screen are awful. THe stereo does sound good but honestly the CUE need a lot of work.

CAPT Mike
12-01-12, 12:37 AM
My mother is 84 and she would be part of "I don't know what to do with technology." She refuses to learn. And, friends of this forum, she should not be driving; not because she is a bad driver, but because she doesn't know where the high beam "switch" is or how to operate the heat/AC/defroster. She refuses to read the manual.
The bottom line is that we live in a world of technology and if we are "too old" to learn something new, we are too old to drive, use a cell phone, use a new stove, dishwasher, and the list goes on. So is Cadillac making a mistake in making certain people afraid to buy their cars? Maybe, but it only affects a very small group who probably wouldn't spent "this much money" on a new vehicle anyway. If anything, it's the Baby Boomers that are the main buyers of the XTS and most of us and those younger who buy the XTS didn't just fall off the turnip truck. Ever drive in a senior community setting? Notice all the Camrys, Hyundais,etc? And they are all base models! BTW, my mother complains of the mpg of her Buick so I suggested a hybrid and she went crazy, "I don't want an electric car that I need to plug in!" Oh yes, learning new stuff helps to prevent Alzheimer onset; Cadillac should include that in their commercials.:)

b4z
12-01-12, 09:14 AM
My Cadillac salesman said his Older buyers just want to turn the key on and go. Hope that answers the OPs question.

In other news the xts doesn't have a place for the key it's a button, so the older buyers are going to have to relearn that before they go anywhere.

DG2
12-01-12, 09:21 AM
It keeps the older buyers young ! If I owned a dealership I would host "tech breakfast ". Treat the older or any customers to some tasty food while conducting a presentation ( interactive) on how to use all the cool tech in today's Cadillacs. One thing seniors are use to is good ole fashioned personalized service.

CAPT Mike
12-01-12, 06:41 PM
When people are offered "free food," they come like vultures and not necessarily for the "continuing education." As a senior, I like to teach myself new stuff; I learn better and retain better. Do you think there is esprit de corps for Cadillac Owners like Harley folks? Nice thought though.

DG2
12-02-12, 11:28 PM
When people are offered "free food," they come like vultures and not necessarily for the "continuing education." As a senior, I like to teach myself new stuff; I learn better and retain better. Do you think there is esprit de corps for Cadillac Owners like Harley folks? Nice thought though.

Lol, true but it's a way to get some of the plus 65 crowd into the dealership and present them with the latest models /tech. Yep, some will come fir a free sandwich but that's the cost of doing biz. We do financial planning seminars at some fancy restaurents all to attract seniors with assets. They are drawn to free food like a moth to bright light. !!! :).

CAPT Mike
12-03-12, 01:36 AM
Lol, true but it's a way to get some of the plus 65 crowd into the dealership and present them with the latest models /tech. Yep, some will come fir a free sandwich but that's the cost of doing biz. We do financial planning seminars at some fancy restaurents all to attract seniors with assets. They are drawn to free food like a moth to bright light. !!! :).

AH...the lure of free food. At 66, I find myself repelled by that particular lure.:) But I know that it works. It's like they cannot afford a hot meal. Laughable and sad at the same time.

longslim
12-03-12, 08:58 PM
Go to Costco on a Saturday morning and which the herd graze on the free food. I swear a well do to senior I know takes her grand kids every weekend like it's a free buffet.

rayle
12-03-12, 11:13 PM
I hope this line of dialogue stops soon. We don't know what people have been through in their younger lives to cause current behavior, whether it be overly frugal or overly extravagant. I thought this was a car forum.

DG2
12-03-12, 11:45 PM
I hope this line of dialogue stops soon. We don't know what people have been through in their younger lives to cause current behavior, whether it be overly frugal or overly extravagant. I thought this was a car forum.

Come in. Just some good clean fun. The idea stemmed from Cadillac dealers offering free food to get seniors into dealerships for a presentation on Caddys new tech and how to use. Trust me, I work with retires and they are not insulted by our tongue in check !

rayle
12-04-12, 01:25 AM
DG2, I actually thought you had a great idea for educating older Cadillac buyers about the new technology. My guess is that prospective buyers of all ages will come for "free" food and some will bring their little kids.

I work with seniors also, and I respect them, as I sense you do also. That's all I'm saying . . . they should be respected.

DG2
12-04-12, 09:27 AM
Your right , it would and should attract potential buyers of all ages. Make an event out of it. XYZ "Cadillac presents Sushi and CUE" come see the most advanced technology in the industry and how easy it is to use. And dinners on us !

jock82
12-04-12, 02:36 PM
I am a traditional Cadillac buyer, I have been driving them since 1970. The CUE system has nothing to do with me not wanting this car. I do no like this car. I am done buying Cadillacs until they an can come up with a better looking car than this thing. I have 3 Cadillacs, I do like the ATS but it is way too small for me.

DG2
12-04-12, 03:56 PM
I am a traditional Cadillac buyer, I have been driving them since 1970. The CUE system has nothing to do with me not wanting this car. I do no like this car. I am done buying Cadillacs until they an can come up with a better looking car than this thing. I have 3 Cadillacs, I do like the ATS but it is way too small for me.

Did you test drive yet ? Bet you will change your mind

CAPT Mike
12-04-12, 09:24 PM
I am a traditional Cadillac buyer, I have been driving them since 1970. The CUE system has nothing to do with me not wanting this car. I do no like this car. I am done buying Cadillacs until they an can come up with a better looking car than this thing. I have 3 Cadillacs, I do like the ATS but it is way too small for me.

Traditions? I loved the 70's Eldorados with FW drive and looong hood, auto closing trunk, just to name a few of the forward Caddy designs back then. That tradition is gone! You cannot rely on traditional concepts anymore IMHO. I am interested in your opinion as to what vehicle brand you would buy that is more traditional? BTW, I think the ATS looks like the "baby version" of my XTS.

CDN XTS
12-14-12, 06:05 PM
First off, what is your definition of "elderly"? I will be 65 in February. I was introduced to computers years ago while working at GM. As a matter of fact I was even a computer progammer. I would personally consider an elderly person as somebody in their 80's. At that point you start getting into the people that are'nt that familiar with computers. My opinion is that most elderly people in their 80's won't be rushing out to buy an new cadilac either. It's funny how everybody brings up the volume control on the XTS. All you have to use is the steering wheel control. I have been using that for years on my cars. One other thing, when I got my XTS, I didn't even know what an IPAD was. I do now. Maybe Iam just on the bottom edge of "elderly". I can see where Cadillac is going and I think it's on the right track. Makes me wonder with all I know now and when I'm 80 will I think of myself as "elderly"?
Times are changing.

Good questions? I'm almost 79, had my first computer in the late 80'ties and may have forgotten more than some 30 year old know (I never worked in an IT type of job, far from it). Have an iPad3 (GM doesn't deliver an iPad with an XTS (which is still on order) in Canada), but do not have a cellphone yet. Go figure!. But 30 year olds are asking me to fix their PC and show them how to work it. If you would ask my right now how to do this or that on a cellphone, I would say, I don't know. But wouldn't be scared to try. So people are as "old" or "illiterate" as they think they are. And some just don't like to learn new stuff or are too lazy to even try or give up to easily. And yes, unfortunately, my brain has slowed down, and even my experience can't always compensate.

Kllrvee
12-26-12, 01:00 AM
I am a Cadillac tech at a dealer in Florida. Naples to be precise. Which happens to be the retirement home of the nation. We get people coming in on what seems like an hourly basis that loved their new SRX or XTS a week ago when they bought it, but now want their old cars back. We try our best to explain CUE to them. Unfortunately, most refuse to read their owner's manuals and are just too stubborn to learn anything new. This is the same group of people that puts 3000 miles on their cars a year. The bottom line is that if you didn't grow up in the era of computers, smart phone, I pads, what have you, then you are going to have to spend some time with the car in your driveway on your free time becoming familiar with the car. Because the fact of the matter is that a-this is the future. The days of plain old and regular switchgear and technology as over. Things are becoming advance. To be competitive, Cadillac NEEDED CUE. B-this is also a major attempt at appealing to a younger clientele. People my age(25) want cool stuff like CUE in our sport sedans. It was easy for me. The first time I got into a XTS, it seemed like operating CUE was just second nature. It operates just like my iPad and GS3. And I think that's awesome. So, simply put, don't hate on the car. Be willing to adapt to and learn new technologies or keep your DTS for the rest of your life. I mean, some of these people are almost pissed off because there's no a hand crank sticking out of the grille. Instead we got these darned button contraptions to start the automobiles these days. Damned kids and their rock n roll music and their eight track tapes!

Marc NY
01-01-13, 09:35 PM
I am in my early 60's and bought my first computer back in the early 80's... IMB PC Jr. I took programing and data processing back in the day and can type very fast. I love the new CUE and with its long learning curve that some experience is only a short term issue. I did need to read the manual in some cases but if you take the time to sit and go through the options of the new CUE in your driveway you will start to appreciate all that it can do. I really like the new NAV system and the way it zooms in and out depending on where you are in your route. The voice is much more intuitive i.e. take second right and prepare to turn etc etc. The only small issue I have with the NAV voice is why can't the dang NAV voice say "Route" 104 instead of saying "R-T" 104. :thepan: :hmm: