View Full Version : Retooling the Standard - Autoline This Week

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09-30-12, 11:02 PM
It used to be a Cadillac world. Recognized as the top luxury car, its name became synonymous with the best of anything. But then came the 1980s with production issues, an aging demographic and worse, competition from around the world. Suddenly, as Eric Burdon and The Animals sang, their best just wasn't good enough. For 5, 10, 20 years, the brand wavered until the latest models have shown a bit of life. The man in charge of restoring the luxury nameplate to the top is Don Butler, VP of Global Marketing for Cadillac.