: Cadillac News: Cadillac kicks off ATS marketing with new global video series



Cadillac Forum
07-19-12, 08:20 PM
Filed under: Sedan (http://www.autoblog.com/category/sedans/), Performance (http://www.autoblog.com/category/sports/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Cadillac (http://www.autoblog.com/category/cadillac/), Luxury (http://www.autoblog.com/category/luxury/)
http://www.blogcdn.com/www.autoblog.com/media/2012/07/caddy-ats-world.jpg (http://www.cadillacforums.com/2012/07/19/cadillac-kicks-off-ats-marketing-with-new-global-video-series/#continued)

We don't want to say much about this, because you really should just watch the introductory videos for Cadillac ATS (http://www.autoblog.com/cadillac/ats) vs. The World, a seriously intense videographic effort for the new entry-level luxury challenger. Racer Derek Hill, son of Formula One World Champion Phil Hill, drives the ATS into some of the planet's most taxing conditions, television actor and anthropology buff Ross Thomas rides shotgun, and Jeff Zwart (http://www.autoblog.com/tag/jeff+zwart/) steps out from behind the wheel of his Porsche 911 GT3 Cup (http://www.autoblog.com/tag/porsche+911+gt3+cup) to lead the film crew.

Know beforehand, though, that this is about more than a Cadillac (http://www.autoblog.com/cadillac) - this is National Geographic meets a really long-form Super Bowl commercial with a ladle full of Top Gear thrown in. And these are only some of the highlights. You can check out this big global video series below (http://www.cadillacforums.com/2012/07/18/cadillac-kicks-off-ats-marketing-with-new-global-video-series/#continued), with the launch films from Patagonia and Morocco.Continue reading Cadillac kicks off ATS marketing with new global video series (http://www.autoblog.com/2012/07/19/cadillac-kicks-off-ats-marketing-with-new-global-video-series/)
Cadillac kicks off ATS marketing with new global video series (http://www.autoblog.com/2012/07/19/cadillac-kicks-off-ats-marketing-with-new-global-video-series/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 19 Jul 2012 19:13:00 EST. Please see our terms for use of feeds (http://www.cadillacforums.com/rss-term-of-use/).
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thebigjimsho
07-26-12, 10:36 PM
I thought the ATS was a "non-performance" sedan? lol...

Saife
08-02-12, 03:16 AM
Racer Derek Hill, son of Formula One World Champion Phil Hill, drives the ATS into some of the planet's most taxing conditions. AT marketing with global video series in very famous in all over the world.Many shape is beautiful and nice Cadillac .