: Cadillac News: Future Cadillac coupe and wagon models may not be CTS variants

Cadillac Forum
04-17-12, 02:00 PM
Filed under: Coupe (http://www.autoblog.com/category/coupes/), Wagon (http://www.autoblog.com/category/wagons/), Cadillac (http://www.autoblog.com/category/cadillac/), GM (http://www.autoblog.com/category/gm/), Design/Style (http://www.autoblog.com/category/design-style/), Luxury (http://www.autoblog.com/category/luxury/)
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Cadillac's CTS Coupe (http://www.autoblog.com/cadillac/cts+coupe/) and Sport Wagon (http://www.autoblog.com/cadillac/cts+sport+wagon/) are two of the most distinctive designs to come out of a mass-market brand in some time, and we're big devotees to both here at Autoblog. Predictably, the two models attract a much smaller slice of the North American market than the four-door sedan, but Cadillac (http://www.autoblog.com/cadillac/) says it remains committed to offering both a two-door and a load-lugger in its lineup. However, that doesn't mean such future models will wear CTS (http://www.autoblog.com/cadillac/cts/) badging.

According to Car and Driver, Cadillac is undecided, but one or both bodystyles could migrate to the smaller ATS (http://www.autoblog.com/cadillac/ats/) platform. While neither of the two CTS variants has been any great shakes sales-wise (Cadillac does say the wagon has outsold its BMW 3 Series (http://www.autoblog.com/bmw/3+series/) equivalent), the models are seen as important tools to woo shoppers - conquest sales in particular.

We might add that since General Motors (http://www.autoblog.com/tag/general+motors/) remains committed to the idea of making Cadillac a global brand, a smaller coupe and wagon model could give the marque entry into larger volume segments in Europe. For its part, C/D expects Cadillac to position a coupe between the ATS and next CTS, mimicking pricing and hierarchy strategies at Audi (http://www.autoblog.com/audi/) and soon (http://www.autoblog.com/2011/06/14/bmw-to-rename-1-and-3-series-coupes-as-2-and-4-series/), BMW (http://www.autoblog.com/bmw/). The publication also predicts that a wagon will stay in the CTS family, as it "better meets the needs of older, richer luxo-wagon buyers," noting that ATS wagon intenders could likely be wooed into the SRX (http://www.autoblog.com/cadillac/srx/) anyhow.

What do you think? Leave your musings in Comments.Future Cadillac coupe and wagon models may not be CTS variants (http://www.autoblog.com/2012/04/17/future-cadillac-coupe-and-wagon-models-may-not-be-cts-variants/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 17 Apr 2012 13:58:00 EST. Please see our terms for use of feeds (http://www.cadillacforums.com/rss-term-of-use/).
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05-16-12, 08:56 AM
I think in Europe the share of wagons is close to 50% for models like E-class, 5er, A6. If Cadillac offers a CTS wagon, you are looking at more sales as there is no substitue for a wagon. And the image of wagons in the US is also slowly shifting towards the positive. We are looking at what, 2017 or so?, for a possible CTS III wagon, so that is still some time to (re-)consider.