: 2013 Cadillac ATS Challenges the Status Quo



Lord Cadillac
01-09-12, 11:39 AM
- All-new, lightweight, rear-wheel-drive architecture with one of the lowest curb weights in the segment – less than 3,400 pounds (1,542 kg)
- Broad lineup of engines, including two four-cylinders and a V-6 for North America, capitalizes on lightweight structure for performance with efficiency
- Cadillac CUE, a comprehensive, in-vehicle experience that merges intuitive design with auto industry-first controls and commands for information and entertainment data

DETROIT – Cadillac today introduced the 2013 ATS, an all-new compact luxury sports sedan intended to challenge the world’s best premium cars. Developed on an all-new, lightweight vehicle architecture, Cadillac’s entry into the world’s most significant luxury car segment goes on sale this summer.

The rear-drive ATS brings Cadillac’s blend of technologically driven performance, elegance and design to a new audience of spirited drivers. Its sophisticated driving experience is enhanced with Cadillac CUE, a comprehensive, in-vehicle user experience that merges intuitive design with industry-first controls and commands for information and media data.

“Designed with quick, nimble and fun-to-drive dynamics, ATS expands Cadillac’s portfolio into a crucial global segment,” said Don Butler, vice president of marketing for Cadillac. “For a new group of luxury consumers, this is a car that will fit their lifestyle and challenge the segment’s status quo.”

The Cadillac ATS is a new expression of Cadillac’s Art & Science execution philosophy, built on a foundation of driving dynamics and mass efficiency. It is the most agile and lightweight Cadillac, with one of the lowest curb weights in the segment – less than 3,400 pounds (1,542 kg).

Germany’s famed Nürburgring served as one of the key testing grounds, along with additional roads, racetracks and laboratories around the globe, ATS engineers balanced performance with Cadillac’s trademark refinement. Contributing components and features include:

Read more... (http://cadillacmagazine.com/2012/01/08/2013-cadillac-ats-challenges-the-status-quo/)

TheCaptain
01-09-12, 08:16 PM
It almost sounds like they wanted to make a race car in a suit... :D

bruff1977
01-19-12, 08:19 PM
Wow. Hopefully GM challenges the status quo's PRICE. The new 328i starts at $34900 and the 335i starts at $42400 (both with $895 destination). Sheesh!!

0AT E03
01-19-12, 08:44 PM
Wow. Hopefully GM challenges the status quo's PRICE. The new 328i starts a $34900 and the 335i starts at $42400 (both with $895 destination). Sheesh!!

I'd expect the ATS to start lower but only because they offer a 3rd lower powered engine. The 2.5L probably will start a touch over $30k. I'd expect the Turbo to start at $35k and the V6 to start at $37k. But that's only because the V6 and Turbo 4 will come with the same "trim" options standard. Like the Luxury Package. The ATS probably will have 4 "trims" and the 2.5L will be on the lower 2, the other 2 engines on the upper 3. Thus having engine overlap on trim 2 for any choice. This is where I'd say 40% of customers will buy (in the mid 30's). As the ATS will have to sell on price not prestige (sorry, that's a fact).

bruff1977
01-19-12, 10:02 PM
2.5L - Base and Luxury
2.0T - Luxury, Performance and Premium
3.6L - Luxury, Performance and Premium

I'm guessing the only manual will be the RWD 2.0T Performance package. Hopefully it'll be a no cost option.

0AT E03
01-19-12, 10:08 PM
2.0T manual is available on all trims with that engine.