: Cadillac News: Cadillac to market new XTS to the Town Car set



Cadillac Forum
10-17-11, 09:30 AM
Filed under: Sedan (http://www.autoblog.com/category/sedans/), Cadillac (http://www.autoblog.com/category/cadillac/), Specialty (http://www.autoblog.com/category/special-limited-editions/), Luxury (http://www.autoblog.com/category/luxury/)
http://www.blogcdn.com/www.autoblog.com/media/2011/10/x10ccca007.jpg (http://www.autoblog.com/photos/cadillac-xts-platinum-concept/#photo-2611920)

General Motors (http://www.autoblog.com/gm) is hoping to snag buyers who'd otherwise be driving an Audi A6 (http://www.autoblog.com/audi/a6/), BMW 5 Series (http://www.autoblog.com/bmw/5+series) or Mercedes-Benz E-Class (http://www.autoblog.com/mercedes-benz/e-class) when it launches the new Cadillac XTS (http://www.autoblog.com/tag/xts) next year. That may prove a tall order, but the General is going about it in an interesting way.

Rather than (or in addition to) marketing the new XTS directly to its prospective buyers, Cadillac (http://www.autoblog.com/cadillac/) is reportedly planning on selling its new flagship sedan (potentially stretched by approved third-party coachbuilders) to what are commonly known as Town Car (http://www.autoblog.com/lincoln/town+car/) drivers - known in the industry as Black Cars. We're not talking about the retiree down the street who refuses to drive anything but a full-size Lincoln (http://www.autoblog.com/lincoln/) - we're talking about car service operators who shuttle those with the means around cities like New York. Like taxis, only booked in advance and slightly more upscale; the preferred mode of transportation for affluent professionals and executives in Manhattan.

It's a market dominated by (and commonly borrowing its name from) the Lincoln Town Car, a vehicle that is finally out of production despite accounting for the lion's share of this niche market after extending its lifespan for years. Lincoln aims to retain its domination of the Black Car market with specially-prepared versions of the MKT crossover (http://www.autoblog.com/2011/02/14/lincoln-debuts-new-mkt-town-car-and-limousine/), while Cadillac (whose DTS (http://www.autoblog.com/cadillac/dts/) never made as big an impact on these fleets as the Town Car did) is pitching the new XTS. In doing so, GM hopes the wealthy fares riding in the back of these shuttles will take note and maybe place orders of their own.Cadillac to market new XTS to the Town Car set (http://www.autoblog.com/2011/10/17/cadillac-to-market-new-xts-to-the-town-car-set/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 17 Oct 2011 08:28:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
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mjcaddy
10-17-11, 10:45 PM
Can't wait to see this beauty on the streets.

DouglasJRizzo
11-25-11, 12:23 AM
The Town Car worked because of body-on-frame construction and rear drive layout. It takes more than some black paint and reserved trim to make it in the livery business.

77CDV
11-30-11, 03:12 AM
Oh, good. Let's take our all-new full size sedan and destroy it's resale value straight off by making it a livery queen. What a smashing idea, GM! :bigroll:

And of course, the people who hire these cars are going to just rush out and buy one, because what person of means doesn't want to drive the same car he hired as a taxi? :cookoo:

thebigjimsho
12-05-11, 07:32 PM
Oh, good. Let's take our all-new full size sedan and destroy it's resale value straight off by making it a livery queen. What a smashing idea, GM! :bigroll:

And of course, the people who hire these cars are going to just rush out and buy one, because what person of means doesn't want to drive the same car he hired as a taxi? :cookoo:It's not taxi. It's livery.

thebigjimsho
12-05-11, 07:35 PM
The Town Car worked because of body-on-frame construction and rear drive layout. It takes more than some black paint and reserved trim to make it in the livery business.Is the MKT body-on-frame? No. The TC is gone. Can't fault Cadillac for trying to jump into the market. To be honest, unless Hyundai guts its Equus of superfluous gadgets and makes it a sub-$50K car, the XTS is probably in the lead for the torch...

And I'm hoping to have one in less than a year...