: Cadillac News: Cadillac shows off new look for showrooms

Cadillac Forum
06-10-11, 06:10 PM
Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Cadillac (http://www.autoblog.com/category/cadillac/), GM (http://www.autoblog.com/category/gm/)

New Cadillac Dealership showroom - Click above for high-res image gallery
General Motors (http://www.autoblog.com/make/gm) has unveiled the new look for the company's Cadillac (http://www.autoblog.com/make/cadillac) dealerships. The luxury arm's designers partnered up with Gensler architects to create a new showroom design. Extensive use of high-quality materials like English oak, matte porcelain tile, limestone tile, brushed stainless steel accents and plenty of high-quality lighting are all part of the mix.

According to GM, over 200 Cadillac dealerships have committed to the upgrades. In addition to the new materials, each showroom will boast custom art and designer furniture, including an array of photography designed to highlight the company's design philosophy and Knoll Barcelona lounge chairs. Expect to find a fully-functional coffee bar on your next visit to a Caddy dealer, too.

Dealer staff are also getting a bit of a revamp in the form of customer service training from the Ritz-Carlton hotel gurus. So far, Suburban Cadillac of Ann Arbor is the first dealer to finish up the revamp, though more should complete their renovations soon. Hit the jump (http://www.cadillacforums.com/2011/06/10/cadillac-shows-off-new-look-for-showrooms/#continued) for a look at the full press release.

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06-21-11, 11:11 AM
About time!