: Cadillac News: Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66



Cadillac Forum
06-01-11, 08:10 PM
Filed under: China (http://www.autoblog.com/category/china/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Cadillac (http://www.autoblog.com/category/cadillac/)

http://www.blogcdn.com/www.autoblog.com/media/2011/06/cadillac-srx-with-karen-mok.jpg (http://www.cadillacforums.com/2011/06/01/chinese-cadillac-srx-ad-with-karen-mok-captures-romance-of-route/#continued)
Karen Mok finds love on Route 66 with the Cadillac SRX - Click above to watch video after the jump (http://www.cadillacforums.com/2011/06/01/chinese-market-cadillac-srx-ad-with-karen-mok-captures-romance-o/#continued)

Like just about every other automaker on the planet, Cadillac (http://www.autoblog.com/make/cadillac/) is looking to stake out a larger claim of the Chinese automotive industry. Right now, the brand is viewed as somewhat downmarket from rivals (http://www.autoblog.com/2011/05/18/chinese-buyers-not-big-fans-of-american-luxury-cars/) that many in the U.S. see as being on equal ground.

Perhaps, then, Cadillac will look to try something new. In a new short film for the Chinese-market SRX, Cadillac attempts to bridge East with West via Route 66. The ad shows actress and singer-songwriter Karen Mok taking on Will Rogers Highway with a male friend. The Mother Road calls, romance blooms and the Cadillac SRX (http://www.autoblog.com/model/srx) is the tool that unites the pair. Click past the jump (http://www.cadillacforums.com/2011/06/01/chinese-cadillac-srx-ad-with-karen-mok-captures-romance-of-route/#continued) to view the spot.Continue reading Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66 (http://www.autoblog.com/2011/06/01/chinese-cadillac-srx-ad-with-karen-mok-captures-romance-of-route/)

Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66 (http://www.autoblog.com/2011/06/01/chinese-cadillac-srx-ad-with-karen-mok-captures-romance-of-route/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 01 Jun 2011 19:59:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).



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