: Cadillac News: Laurence Fishburne tapped to be new voice of Cadillac



Cadillac Forum
12-21-10, 11:10 AM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Cadillac (http://www.autoblog.com/category/cadillac/), GM (http://www.autoblog.com/category/gm/), Celebrities (http://www.autoblog.com/category/celebrities/)

http://www.blogcdn.com/www.autoblog.com/media/2010/12/laurence-fishburne.jpgCadillac (http://www.autoblog.com/make/cadillac/) is no longer focused on having actress Kate Walsh (http://www.autoblog.com/2009/07/20/video-kate-walsh-returns-for-new-cadillac-cts-sportwagon-spot/) ask us whether our car turns us on. Instead, the automaker is moving in a new direction and that requires a new voice. General Motors (http://www.autoblog.com/make/gm) has just signed on Laurence Fishburne to become the new voice for Cadillac.

The first commercial with Morpheus Fishburne is set to run on January 1 during the Rose Bowl telecast. The new advertising campaign with which he'll be a part of is called "Red-Blooded Luxury."

With a title like that, we can only hope the focus will be on that pretty red 2011 Cadillac CTS-V Sport Wagon we recently got the chance to drive (http://www.autoblog.com/2010/11/22/first-drive-2011-cadillac-cts-v-wagon/). We're fans of Fishburne and eager to see where this all goes, but we can't help but wonder what Caddy's marketing campaign would've been like had Samuel L. Jackson been a bit closer to his phone (http://www.autoblog.com/2009/10/14/great-vengeance-and-furious-anger-samuel-l-jackson-pontiac-voi/). Check out the official press release after the jump.

[Source: General Motors | Image: Alberto E. Rodriguez/Getty]Continue reading Laurence Fishburne tapped to be new voice of Cadillac (http://www.autoblog.com/2010/12/21/laurence-fishburne-tapped-to-be-new-voice-of-cadillac/)

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GMBOUND
12-21-10, 12:54 PM
Awesome let's get the word out about our awesome Cadillacs!