: Cadillac News: Cadillac officially announces sponsorship of PGA Tour

Cadillac Forum
11-29-10, 06:30 PM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Cadillac (http://www.autoblog.com/category/cadillac/)


General Motors (http://autoblog.com/make/gm), fresh out of bankruptcy and back on the open market, has announced it will resume sponsorship of the PGA Tour. The automaker's last sponsorship in the golfing world, which famously paired star golfer Tiger Woods and Buick (http://autoblog.com/make/buick), ended in 2008 (http://www.autoblog.com/2008/11/24/tough-times-gm-ends-endorsement-deal-with-tiger-woods/) amidst major cutbacks just prior to filing for Chapter 11.

This time around, GM will tap its range-topping Cadillac (http://autoblog.com/make/cadillac) division for hole-in-one sponsorship duties. The arrangement will make Caddy the title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. Sounds pretty, ahem, par for the course. For 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, Florida.

In addition, PGA Tour commissioner Rim Finchem, the organizers are also "[looking] forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit." We expect some sort of announcement of that taking place sometime before 2012. Feel free to hit the jump (http://www.autoblog.com/2010/11/29/cadillac-officially-announces-sponsorship-of-pga-tour/#continued) for the official press release. Oh, and the Caddy/caddy puns start... now.

[Source: Cadillac]Continue reading Cadillac officially announces sponsorship of PGA Tour (http://www.autoblog.com/2010/11/29/cadillac-officially-announces-sponsorship-of-pga-tour/)

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11-29-10, 07:18 PM
i guess this is good news

11-30-10, 05:30 AM
Not a bad idea; this should hit one of Cadillac's demographic targets. They (Cadillac) used to sponsor the Senior Tour; guessing now to sponsor the regular tour to include younger affluent buyers.