: Luxury sales numbers



drewsdeville
10-21-10, 06:01 PM
There's been a lot of talk in the lounge lately about Cadillac and other luxury sales, though no one had the numbers. Lots of posts filled with hearsay and assumptions.

Waiting for my next class, I actually ran into this on accident, and immediately thought of CF.com. It's such a hot topic lately, these could be good numbers to have in future conversation.

http://images.thetruthaboutcars.com/2010/10/Picture-605-550x341.png

Ignoring the comparison between brands for now, the whole chart is a surprise to me. It's well known that the mainstream market is stale and really hasn't been making any YTD advancements. Strangely, this chart would indicate that a lot of the luxury market is actually recovering faster than the mainstream. In a time of economic turmoil combined with the push for "green", that's the last thing I'd expect.

Jesda
10-21-10, 06:37 PM
Nice find!

Fun factoid: In 1999, Cadillac was #1 (in the United States) and never reclaimed that position.

gdwriter
10-21-10, 08:18 PM
Is there a larger version? My 44-year-old eyes are squinting. Ouch.

mdscad
10-21-10, 09:34 PM
I'm impressed with the numbers that Cadillac is showing now. If they can "nail" the upcoming ATS and XTS models, they're going to "Rock" in sales.

Stingroo
10-21-10, 09:35 PM
And if you buy an ATS-V, you can put the "hammer" down.

:rimshot:

billc83
10-21-10, 10:49 PM
Just "axe" any Cadillac owner!

johnmayer
10-22-10, 02:29 AM
Oh that's a good find.I really liked the figures.Thanks for sharing with us.

Stingroo
10-22-10, 02:32 AM
The ATS (if it comes to fruition) could take more "wood"-be sales from the other makes in the small car segment too.

:thumbsup:

OffThaHorseCEO
10-22-10, 01:02 PM
you guys are retarded....seriously

drewsdeville
10-22-10, 01:56 PM
http://www.funnyforumpics.com/forums/LOL/1/lolcopter7ro.gif (http://www.funnyforumpics.com)

Stingroo
10-22-10, 02:08 PM
you guys are retarded....seriously

What's wrong? Yew don't like our jokes?

Jesda
10-22-10, 05:09 PM
http://www.funnyforumpics.com/forums/LOL/1/lolcopter7ro.gif (http://www.funnyforumpics.com)

I bet she's a trained pilot

orconn
10-23-10, 12:17 AM
None of the "rotor-heads" I knew looked likr that! Guess it's the New Army!

Sandy
10-23-10, 08:12 PM
FLAWED, because it takes into account cars that are not in the luxury pricing, low line Audi, low line Volco, low line Lincoln, Low Line Saab, even low line BMW.
Is a $36,000 car aL uxury car? Okay, so then what is a $62,000 car? See?

Stingroo
10-23-10, 08:41 PM
But all of the manufacturers on that list HAVE a sub 40k car. I don't think that skews the list.

drewsdeville
10-23-10, 09:48 PM
FLAWED, because it takes into account cars that are not in the luxury pricing, low line Audi, low line Volco, low line Lincoln, Low Line Saab, even low line BMW.
Is a $36,000 car aL uxury car? Okay, so then what is a $62,000 car? See?

Then what's the definition for luxury pricing? 60k? 55k? $49,725.16? Setting a price limit to define the luxury segment is ridiculous.

billc83
10-23-10, 10:44 PM
All the luxury makes have dipped into the entry-level market. I don't think that flaws the data at all.

Aron9000
10-24-10, 12:07 AM
Jaguar doesn't have an entry level model, its reflected in the average transaction price.

Same thing with Porsche, I couldn't find a new Boxter or Cayman for under 60k at our local Porsche dealer when I went there several months ago.

Also suprising is that the average transaction price on a Benz is only $48k. With the S-Class pushing $100,000 each, they must be selling a lot of those Cheap class(C-class) Benzes to bring the price that far down.

Jesda
10-24-10, 02:17 PM
Saab is on the list for some reason. I dont know what that reason is.

77CDV
10-24-10, 04:24 PM
Luxury is a matter of popular perception. If the majority of people think it's luxury, it is.

Sandy
10-24-10, 07:12 PM
Okay, then ~ using your reasoning, then listing needs to include ALL Chevrolets, because the Corvette is deep into the luxury territory and taking a top-line model of the largest Chevy, and adding every option onto it, will bring it up (and beyone) many car counted in that listing, such as the Volvo V40 and the lowect priced 4-Door Mercedes, ditto the 3 Series BMW is surely out priced by a Buick Lucerne Super, and a Chrysler SRT-8 Three-Hundred, and more thaan likely a Dodge Charger SRT-8 with the Luxury Equipment Pkg. ($3,600 for the pkg.).
Others too.
Audi A4, with basic equipment -VS- Buick, above.

Yes, the olden days of a defining line between a "luxury car" just don't cut the soup any longer.

billc83
10-24-10, 07:30 PM
1) Corvette isn't a luxury car. It's a sports car. An expensive sports car, but a sports car.

2) In the new car market, no one is cross shopping a Mercedes and a Dodge. Even the least expensive Mercedes and most expensive Dodge - each brand caters to an entirely different demographic. The luxury market has been defined more by badge than price for quite some time.

It's the same reason someone looked at an Imperial differently than a Chrysler - I'm sure your fully loaded 300 letter car back in the day could push up into the price point of Imperial. Here's some statistics to back me up!

1960 Chrysler 300F - $5,841
1960 Imperial - $5,403 - $5,782 (source: howstuffworks.com)

Now granted, I may have cherry picked the data (the most expensive Chrysler product vs. least expensive Imperial at the time). But an Imperial is in a different league than a "lowly" Chrysler.

3) I have no qualms with Saab being on this graph. Even if they are "entry level luxury." I think popular perception is enough to give them a pass.

orconn
10-24-10, 08:14 PM
1) Corvette isn't a luxury car. It's a sports car. An expensive sports car, but a sports car.

2) In the new car market, no one is cross shopping a Mercedes and a Dodge. Even the least expensive Mercedes and most expensive Dodge - each brand caters to an entirely different demographic. The luxury market has been defined more by badge than price for quite some time.

It's the same reason someone looked at an Imperial differently than a Chrysler - I'm sure your fully loaded 300 letter car back in the day could push up into the price point of Imperial. Here's some statistics to back me up!

1960 Chrysler 300F - $5,841
1960 Imperial - $5,403 - $5,782 (source: howstuffworks.com)

Now granted, I may have cherry picked the data (the most expensive Chrysler product vs. least expensive Imperial at the time). But an Imperial is in a different league than a "lowly" Chrysler.

3) I have no qualms with Saab being on this graph. Even if they are "entry level luxury." I think popular perception is enough to give them a pass.

Back in 1960 a Chrysler occupied a higher point in the pecking order than it does today. A Chrysler New Yorker was equivalent to a Buick Electra/Electra 225 and an Oldsmobile 98, lesser Chrysler models ranged on down just as lesser model Buicks and Olds did. There was price overlap between the highest Olds and Buicks and the cadillac seies 62's, just as there were between Chrysler's most expensine models and Imperial models.

Jesda
10-24-10, 09:02 PM
Today's Chrysler is a step below Suzuki.

RippyPartsDept
10-24-10, 10:16 PM
Saabs compete with Cadillac at our dealership. A base Saab has more luxury than a base Cadillac - especially when you're talking about the 9-5 models

the very limited run of 2010 Saab 9-5s were all fully loaded Aero models - but still the base older 9-5 and the new 2011 (when it comes out) have more luxury included in their base models than Cadillac (and many other brands for that matter).

[/2]

drewsdeville
10-24-10, 10:47 PM
Today's Chrysler is a step below Suzuki.

http://www.funnyforumpics.com/forums/I-dont-understand-what-your-saying/2/Understand-Panda.jpg (http://www.funnyforumpics.com)

77CDV
10-24-10, 10:51 PM
Sorry, Drew, but Jesda's right. Current Chrysler products may look ok, but they are truely horrid cars. I wouldn't even take one as a rental, and that's saying something.

drewsdeville
10-24-10, 11:04 PM
Yeah, there isn't much to argue there. Although common knowledge and popular perception, just seemed a little redundant. What does Chrysler and Suzuki quality have to do with defining luxury?

In that case, I'll add on to this discussion by telling you all that the sky appears blue. Or, maybe slightly more related by using a car analogy, that the 1988 Chevy Nova was not luxury.

Carry on.

Stingroo
10-24-10, 11:14 PM
Ah but sir, in reality your sky is every color EXCEPT blue, because they are all being absorbed, and the blue you see is being reflected back to you.

http://palmgoon.com/wp-content/uploads/2009/05/the_more_you_know2.jpg

drewsdeville
10-24-10, 11:15 PM
Correct, which is why I used the word APPEARS blue rather than IS blue. One step ahead of you. :)

I edited the post to add another analogy that hopefully isn't as obscure.

billc83
10-24-10, 11:24 PM
My brain hurts.

The Saturn Sky isn't a luxury vehicle, either! I don't know what its color has to do with it...

drewsdeville
10-24-10, 11:28 PM
Sweet. Neither is the Ford Focus! Today's Ford Focus is about as luxury as a modern Chevy Cobalt. The more things you know... :P

Maybe we can define luxury by defining all of the cars that aren't luxury.

RippyPartsDept
10-24-10, 11:38 PM
Maybe we can define luxury by defining all of the cars that aren't luxury.
now THAT sounds like fun!

Jesda
10-24-10, 11:55 PM
Yeah, there isn't much to argue there. Although common knowledge and popular perception, just seemed a little redundant. What does Chrysler and Suzuki quality have to do with defining luxury?


Scroll up brosephina. There's talk of Chrysler's declining position in the tier of American brands.

http://2.bp.blogspot.com/_vJT8d2V_X7o/R7xGKxgMSdI/AAAAAAAAADU/UcxwOeYT444/s320/RIF.jpg

Stingroo
10-25-10, 12:15 AM
The LOLCoptor chick, is not a luxury vehicle.

Jesda
10-25-10, 12:18 AM
The LOLCoptor chick, is not a luxury vehicle.

Maybe she's expensive and has a smooth ride

johnny kannapo
10-25-10, 12:46 AM
its all bullshit can i say ,justdid. place the target....

johnny kannapo
10-25-10, 12:49 AM
Maybe she's expensive and has a smooth ride just don't care

Jesda
10-25-10, 12:52 AM
Cool story bro

johnny kannapo
10-25-10, 12:52 AM
phoey. quit crying

Jesda
10-25-10, 12:55 AM
You're not as think as you drunk you am.

Playdrv4me
10-25-10, 01:19 AM
place the target....

http://www.q45.org/cpg/albums/userpics/10001/Screen_shot_2010-10-24_at_11_22_30_PM.png

gdwriter
10-25-10, 01:35 AM
Today's Chrysler is a step below Suzuki.:histeric: :histeric: :histeric:

Maybe we should all pitch in and buy Drew one of these:

http://lecramsblog.com/uploaded_images/sense_of_humor-762713.jpg

Or maybe one of these:

http://www.motifake.com/image/demotivational-poster/small/0810/sarcasm-meter-sarcasm-meter-demotivational-poster-1223486438.jpg

drewsdeville
10-25-10, 10:54 AM
For one, that wasn't sarcasm. Why do so many people have a hard time understanding what true sarcasm is? It was just a straightforward stated opinion, using a direct comparison that you somehow found hysterical: Chrysler isn't very good at luxury, just as Suzuki isn't.

It'd probably be best that you tune your own sarcasm meter.

Secondly: Meh. Inherently, true sarcasm is more funny to the person using it rather than the audience. That said, too often it's overused and has lost it's luster.

I have a particularly dry sense of humor. Blunt and obvious sarcasm doesn't impress me.

Jesda
10-25-10, 07:15 PM
Jesus Christ, Drew. Do you go to parties and tell people about the calorie content of their drinks?

Go count the hairs on your forearm and record them in Excel. Report back.
http://www.mactalk.com.au/wp-content/uploads/2009/05/simpsons-nerds-smjpg.jpeg

drewsdeville
10-25-10, 09:28 PM
http://www.funnyforumpics.com/forums/this-thread-sucks/3/Care-Wilie.jpg (http://www.funnyforumpics.com)

Jesda
10-25-10, 09:33 PM
:histeric:

Two decades later, its still a great show. :D

drewsdeville
10-25-10, 09:35 PM
Agreed

RippyPartsDept
10-25-10, 09:37 PM
it's definitely not what it used to be but it's still the best

gdwriter
10-25-10, 11:50 PM
http://www.youtube.com/watch?v=CL4iVQyp9L4

RippyPartsDept
10-26-10, 12:33 AM
http://www.youtube.com/watch?v=D3TZA0vNl2c

johnny kannapo
10-27-10, 06:00 PM
http://www.gilligansisle.com/images/bamboo%20car.jpg

Jesda
10-27-10, 07:12 PM
^^Real wood trim

77CDV
10-27-10, 07:42 PM
Time for thread lock....

gdwriter
10-27-10, 08:34 PM
And fender skirts.

billc83
10-27-10, 09:35 PM
I had a chance to buy that car!

But as they say, "wood"a, coulda, shoulda...

drewsdeville
10-27-10, 09:44 PM
http://www.funnyforumpics.com/forums/this-thread-sucks/1/alpretty9lw.jpg (http://www.funnyforumpics.com)