08-16-04, 12:12 PM
The Automotive News is carrying an item this week by their sales analyst John K.Teahen Jr., a story that says Cadillac sold more vehicles in what is called the "True Luxury" catagory for the first 6 months of this year. He explains that this refers to a sticker price of $42K or more. Why 42K? The late federal "luxury tax" used to kick in at $40K. The tax expired at the end of 2002, and adjusting for price rises the figure is $42K. He writes further that this does not mean Cadillac leads the entire luxury segment. BMW and Mercedes still out sell Cadillac in total because of the large sales of their 3 series and C class, by far the best selling models for those makers. Lexus has its RX 330 which is that brands top seller. BUT, in the over $42K luxury vehicle world the pecking order is thus: Cadillac-Lexus-Mercedes-Lincoln-BMW- Porsche. I think it is worth noting that this has happened despite the end of Seville production at the end of 2003, and the 2005 STS not yet on the market!