Cadillac Forum
08-18-09, 12:10 PM
Filed under: Buick (http://www.autoblog.com/category/buick/), Cadillac (http://www.autoblog.com/category/cadillac/), Chrysler (http://www.autoblog.com/category/chrysler/), Ford (http://www.autoblog.com/category/ford/), Honda (http://www.autoblog.com/category/honda/), Lexus (http://www.autoblog.com/category/lexus/), Toyota (http://www.autoblog.com/category/toyota/), Volkswagen (http://www.autoblog.com/category/volkswagen/)
http://www.blogcdn.com/www.autoblog.com/media/2009/08/cts-sportwagon-maroon-f-3-4-630.jpg (http://www.autoblog.com/gallery/2010-cadillac-cts-sport-wagon/)
2010 Cadillac CTS Sport Wagon - Click above for high-res image gallery
The American Customer Satisfaction (http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007) Index (http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007) for automakers from the University of Michigan is being released today, and sitting at the very top are Cadillac and Lexus in a two-way tie for first place. The study continues its Detroit lovefest by giving the third spot to a tie-up of Lincoln-Mercury, Buick and Honda. And that moves us into spot No. 7, where Toyota shows up in a tie with Volkswagen.
Great news for American automakers? Great fodder for the marketing departments at least. Automotive News (http://www.autonews.com/article/20090818/ANA08/908189997/1292) (sub. req.) quotes Claes Fornell, the director of the MSU's National Quality Research Center as saying the great leap in customer satisfaction is, oddly enough, at least partially due to a huge drop in sales. Fornell says that the few people buying American cars are hardcore American car drivers, and are more likely to respond as satisfied to a survey.
The good news, Fornell says, is that a smaller, more devoted group of buyers is more likely to be repeat buyers. In a New York Times (http://www.nytimes.com/2009/08/18/business/18auto.html) story, Fornell says, "In most cases that's not a good thing, to increase the satisfaction of their customers by losing them. But in Detroit's case, it's probably not that bad. It leaves them with a smaller, more satisfied customer base that they might be able to manage better and build from."
In the study, Volkswagen was the most improved, bettering its placement by 6.2% from last year (http://www.autoblog.com/2007/08/14/score-another-one-for-detroit-domestics-make-gains-in-customer/), and Ford jumped 5%.
A table of scores (http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007) since 1996 is available here (http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007) and should be updated sometime today with 2009 numbers.
Gallery: 2010 Cadillac CTS Sport Wagon (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)
http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct012_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct013_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct014_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)http://www.blogcdn.com/www.autoblog.com/media/2008/08/x10ca_ct001-1280_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)http://www.blogcdn.com/www.autoblog.com/media/2008/08/x10ca_ct002-1280_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)
[Sources: Automotive News (http://www.autonews.com/article/20090818/ANA08/908189997/1292) and The New York Times (http://www.nytimes.com/2009/08/18/business/18auto.html)]Customer satisfaction study puts Big 3 in top five, Cadillac tied for No. 1 with Lexus (http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 18 Aug 2009 11:00:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read (http://www.autonews.com/article/20090818/ANA08/908189997/1292) | Permalink (http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/) | Email this (http://www.autoblog.com/forward/19132291/) | Comments (http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/#comments)
Read more... (http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/)
http://www.blogcdn.com/www.autoblog.com/media/2009/08/cts-sportwagon-maroon-f-3-4-630.jpg (http://www.autoblog.com/gallery/2010-cadillac-cts-sport-wagon/)
2010 Cadillac CTS Sport Wagon - Click above for high-res image gallery
The American Customer Satisfaction (http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007) Index (http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007) for automakers from the University of Michigan is being released today, and sitting at the very top are Cadillac and Lexus in a two-way tie for first place. The study continues its Detroit lovefest by giving the third spot to a tie-up of Lincoln-Mercury, Buick and Honda. And that moves us into spot No. 7, where Toyota shows up in a tie with Volkswagen.
Great news for American automakers? Great fodder for the marketing departments at least. Automotive News (http://www.autonews.com/article/20090818/ANA08/908189997/1292) (sub. req.) quotes Claes Fornell, the director of the MSU's National Quality Research Center as saying the great leap in customer satisfaction is, oddly enough, at least partially due to a huge drop in sales. Fornell says that the few people buying American cars are hardcore American car drivers, and are more likely to respond as satisfied to a survey.
The good news, Fornell says, is that a smaller, more devoted group of buyers is more likely to be repeat buyers. In a New York Times (http://www.nytimes.com/2009/08/18/business/18auto.html) story, Fornell says, "In most cases that's not a good thing, to increase the satisfaction of their customers by losing them. But in Detroit's case, it's probably not that bad. It leaves them with a smaller, more satisfied customer base that they might be able to manage better and build from."
In the study, Volkswagen was the most improved, bettering its placement by 6.2% from last year (http://www.autoblog.com/2007/08/14/score-another-one-for-detroit-domestics-make-gains-in-customer/), and Ford jumped 5%.
A table of scores (http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007) since 1996 is available here (http://www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Automobiles+%26+Light+Vehicles&sort=Y2007) and should be updated sometime today with 2009 numbers.
Gallery: 2010 Cadillac CTS Sport Wagon (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)
http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct012_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct013_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)http://www.blogcdn.com/www.autoblog.com/media/2008/09/x10ca_ct014_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)http://www.blogcdn.com/www.autoblog.com/media/2008/08/x10ca_ct001-1280_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)http://www.blogcdn.com/www.autoblog.com/media/2008/08/x10ca_ct002-1280_thumbnail.jpg (http://www.autoblog.com/photos/2010-cadillac-cts-sport-wagon/low/)
[Sources: Automotive News (http://www.autonews.com/article/20090818/ANA08/908189997/1292) and The New York Times (http://www.nytimes.com/2009/08/18/business/18auto.html)]Customer satisfaction study puts Big 3 in top five, Cadillac tied for No. 1 with Lexus (http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 18 Aug 2009 11:00:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read (http://www.autonews.com/article/20090818/ANA08/908189997/1292) | Permalink (http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/) | Email this (http://www.autoblog.com/forward/19132291/) | Comments (http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/#comments)
Read more... (http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top-five-cadillac-tie/)