: Toyota and GM #1 for loyalty

01-26-08, 05:06 AM
http://freep.com/apps/pbcs.dll.../1002 (http://freep.com/apps/pbcs.dll/article?AID=/20080124/BUSINESS01/801240378/1002)

In all, 63% of GM customers returned to buy another GM brand product during the year, compared with an average of 55% for the industry.
Meanwhile, 57% of Toyota brand purchasers went back for seconds, compared with 45% for the industry.
GM and Toyota also had impressive performances in individual vehicle categories.
GM's Saturn Ion was the top-performing small car, while the Toyota Prius had the best repeat purchases among buyers of midsize cars.
Toyota's Lexus brand took top awards in the luxury car and midsize SUV segments.
GM's Chevrolet Silverado, meanwhile, was rated tops among full-sized pickups in 2007 -- unseating Ford Motor Co.'s F-Series, which had maintained the No. 1 place for the first 11 years of the study.