View Full Version : New vs Old Cadillac logo.

04-22-03, 08:36 PM
What do you people think?

I like old logo much better. It said tradition, heritage, principle.
New logo is an attempt to be "hip". Of course, being hip and attmepting to be are 2 different things.

04-22-03, 09:20 PM
i originally didnt like the new one, then i saw a picture of all the different logos Cadillac has used over the years. It made me realize that havent really stuck with one logo in the first place, now the new one has grown on me

04-22-03, 10:19 PM
When I did my grill, I had a lot of people ask me why I used the old emblem. I think the old one is "classier". I agree with Lev. I like the old one best. Maybe it's an age thing ;)

04-22-03, 10:34 PM
Well good or bad, i hope they stick with it. I mean how long has Mercedes used their 3 point star..ummmmm....forever.

04-23-03, 01:09 AM
They got rid of all the little duckies! I like the old one as well which they have used since 1966. I also like the 1947 logo, it looks like an arrowhead. I also like the 1908 "standard of the world." PS get down to the dealership and get the 100 anniversary logo pins that they have framed, if there are any left.

04-23-03, 10:06 AM
I was going to post something about this a month ago.

I like the old crest better. I miss the duckies too!

Here's a link to some info on the heraldry of the Cadillac Crest:


04-23-03, 05:02 PM
I like the Goddess mascots of the 30's to 50's. If they could incorporate that into some newer models, that would be cool.


04-23-03, 10:07 PM
I agree, I kinda like the old one.......But I kinda like the new as well. Go figure!

04-25-03, 02:31 AM
The new one, elegant without being plain.
I like the old rule of, K.I.S.S.
When you follow it you almost can't go wrong.

Chuck C
04-25-03, 06:46 PM
i love the new logo, wish they had it earlier

04-26-03, 12:31 PM
I like the new logo, but my favorite is the one they used through the 50's and 60's. The flying V makes me think Cadillac.

04-26-03, 09:42 PM
I like em both..the old one is classy & original. New one is cool & hip...if I had to choose..I'd say new! Maybe...hehehe:D

04-27-03, 07:20 AM
I like the new one better. But, the old ones with the crown were nice too. I also like the big V's... :)

04-27-03, 09:49 AM
The new one is nice and simple. I never did get to understand the significance of the ducks, but; when it comes to understanding old ideas, I'm lost :burn:

04-27-03, 10:54 PM
I thought the ducks were part of the original family crest? Or they are just so damn cute.

04-28-03, 10:33 AM
The duckies are actually merlettes, a bird similar to a martin.

The were arranged in groups of three to represent the Holy Trinity.

In heraldry, they were awarded to a knight that made significant contributions in the crusades.

The black birds against a gold background supposedly denoted wisdom, riches and cleverness, "ideal qualities for the adventurous and zealous Christian Knights."

That's my "Cliff Claven" for the day.

04-28-03, 10:38 AM
Is it just me, or do any of you see the irony in the fact that the Cadillac crest has veiled references to the crusades and Christianity?

The Caddy's of the 70's represented the epitome of American consumption of oil, which comes from Islamic nations. And today we find ourselves wrapped up in a "holy war" of sorts.

Just some ironic symbolism, I guess.

04-28-03, 08:17 PM
Elvis, trust me it's just you.

Lay off those conspiracy websites, buddy :)

04-29-03, 01:27 AM
Also Elvis, a lot of Muslims drive Caddys in middle eastern countries. A teacher friend of mine was there and even the kids have gold jewlery, and everything including cars are mostly gold plated!!

04-29-03, 01:39 AM
You guys need to cut back on the coffee!.....

04-29-03, 01:40 AM
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12-18-04, 01:49 PM
I decided to resurrect this thread as I want to hear what noobs got to say about this.

12-18-04, 01:58 PM
I like them both. The old crest would not look right on teh new cars.

12-18-04, 03:19 PM
Now that I can scan I can finally show you what the 100th anniversary "pins" look like. My Dad talked the sakesman into giving him 2 sets.

Did anybody else get these? I can't get the dates clear because it's behind glass.

12-18-04, 05:21 PM
I did get one of those for my birthday a couple years ago, theyre a really neat piece, cool to display, but you can also take them out and wear them at car shows if you want!

Anyway, i definately like the older emblems better, the trunk emblem from '41, '42 is my favorite, i mean i have a tattoo of it! but you have to love the big V emblems from the 50s and 60s. I like the fact that cadillac has changed their logo throughout the years while still sticking with the traditional styles. The new one really fits the cars that its displayed on, older emblems would not look right on them. Sleak, simple, classy, powerful, sporty, modern, are all terms that apply to the new cadillacs and i think the new emblem as well defines these terms. The fact that the emblem changes throughout while staying the same in so many aspects shows that cadillac is willing to adapt to changing times and themes in America. How many other cars have changed their emblems as much as cadillac? The only thing i would bring back to the new emblem is the crown, it truly sais "I AM THE KING OF THE ROAD! i mean, check out my bling." :coolgleam
You can always do as a guy around here has done on every cadillac he's had since the 70s and have a flying goddess retro-fitted to your hood, drill holes where the nipples would be and insert red LEDs :histeric:

Anyhow, in conclusion the Cadillac emblem has always been a symbol for the times, and kudos for that Cadillac!

12-18-04, 05:24 PM
i like the previous emblem. i heard that the wreath was for the Fleetwoods in the 70s through mid 80s and then they started to put them on all the other Caddies but i am not sure how true that is. can someone tell me.

12-18-04, 05:45 PM
I like them all. Each and every one of them seem to fit the particular style of a car of that era. Hence the new one looks better with 21's century goodies like lo-pro tires, HID headlamps and such... Just my opinion :)