Here's an amazing example of how poorly Cadillac does at justifying the price of the ELR:
When the reviewer asks Chris Thomason (the ELR's chief engineer) why the car has a base price of $75k, Chris answers, "It's an all-in type vehicle, so the base vehicle has all-LED lighting - headlamps and taillamps. As far as the cut & sow interior - the leather, the premium materials - that's base on this car; it's extra on others."
So there you have it: GM believes the ELR is worth $75k because it has LED lights, leather, and wood. Amazing. (As if the Model S and every other car above $50k doesn't also have LED lights and leather.)
No mention of any real expensive features (see below), nor any explanation how this is one of the few concept cars to arrive nearly intact from the futuristic design showcased at the auto shows, nor any attempt to dismiss the premise of the question by demonstrating how the ELR compares to other $75k cars - having all the same luxury features PLUS electric drive PLUS an amazing aesthetic design PLUS an even quieter cabin.
Oh - wait 'til you hear Chris' answer to why someone with $75k should buy an ELR instead of a Tesla! Laughable.
Why are engineers riding around with reviewers instead of marketing people?! Absolutely incredible. If Tesla can sell a $100k car with limited range and few luxury features, why can't Cadillac sell a $75k car with unlimited range and a plethora of luxury features? Ridiculous.
Every single person on this and other forums who diss the ELR as being an overpriced Volt and a waste of money compared to the Telsa has every right to feel that way since GM doesn't seem to know how to communicate the most basic of messages explaining the value inherent in this car.
Why is it so difficult for Cadillac to express why the ELR isn't just a rebadged Volt and has some advantages over the Model S that certain discerning buyers will appreciate more than what Tesla offers? For example, here's a list of everything I could think of in the ELR that you can't get on a Chevy Volt:
- Regen Paddles
- Full-speed-range Adaptive Cruise Control
- Side Blind Zone Alert
- Lane Departure Warning
- Forward Collision Alert
- Rear Cross-Traffic Alert
- superior high-end Bose 10-speaker sound system
- LED headlamps, daytime running lamps, and taillamps
- Interior accent lighting
- Luxury front seats with 20 separate available adjustments
- accented leather incorporating sueded microfiber, chrome, wood, and carbon fiber finishes
- key fob tied to the driver's seat & mirror memory positions
- C.U.E. Infotainment system
- 20-inch Bridgestone Potenza RE97AS Eco 245/40 tires that provide superior traction
- fully recalibrated and reprogrammed software for powertrain control systems
- premium ZF electric power steering system
- front HiPer Strut suspension
- rear compound-crank with Watt’s link suspension
- ZF-Sachs continuous damping control
- 7.8 seconds from 0-60 in Extended Range (ER) mode
- superior acceleration from 50-80 in EV mode (and even faster in ER mode)
- an improved reverse camera
- acoustically laminated windshield
- thicker front-door glass
- liquid-applied sound deadener applied to the floor pan, trunk and roof
- triple-sealed doors with acoustic perimeter water deflectors
- mass-efficient sound-absorbing dash mat and carpet system
- acoustic foam baffles inside body cavities and in between inner and outer quarter panels
- an isolated front suspension cradle with hydraulic powertrain mounts to isolate road and engine vibration
- Bose active noise cancellation system
- Power button moved far away from the Drive Mode button
- Improved steering wheel controls
- Heated steering wheel
- One of the most distinctive, sexy exteriors of any car near its price range
- And, of course, a powered cup holder cover!