"Even after driving one for 10 days, itís hard to define the Cadillac ELR. The rich brother of the Chevrolet Volt plug-in hybrid, the ELR applies the same basic technology to a rakish luxury coupe. While the concept is compelling, the end result just doesnít add up to the heady sticker price."
"In theory, a head-turning Cadillac with all the trimmings should be worth more than a well-outfitted compact sedan, and thus help its maker cover the cost of the battery technology. Thatís all well and good, but Cadillac set the base price of the ELR at $75,000, before adding in $900 for delivery, and deducting $7,500 for a federal tax credit. Thatís $40,000 more than a Volt! And for that kind of scratch, you could buy a car in a whole different league, like an Audi A7 TDI or Tesla Model S. That leaves us wondering, who will buy this car?"
"Donít get us wrong, itís a lot nicer to drive than a Volt. You can barely hear the gas engine when it comes on. The steering is tight and responsive, although saying itís as agile as the new CTS would be wrong."
"But, ultimately, driving the ELR feels rather ordinary. It lacks the zip one might expect from a high-priced coupe. Being a rolling sculpture, visibility is very limited."
"Still, as nice as the ELR is, we couldnít escape the feeling driving it around that for this kind of money, weíd a lot rather be piloting a Tesla, which is a lot quicker, sportier, and roomier, and gives you a whole lot more electric range. One staff member dismissed the ELR as a $75,000 version of the Chevrolet Cruze (on which the Volt and the ELR are, indeed, based). Ouch!"
If they priced this car at $58,000 it would be all the rage !!!! I said it a few times on this forum but I can't imagine how they could price the new Corvette stingray at 52,000 loaded to the nines 67,000 and could not prices ELR way lower then the current insane price of $75 k.
Such a shame as all the press has gotten negative only because of the price , it is a beautiful beautiful car that for somewhere in the high 50s or low 60s would be selling like hotcakes !
I agree.... I think it looks great, and seriously would consider the vehicle... Until I saw the price. About 15k too much for MSRP. I still might try to lowball on the price substantially... If no one is interested I may get it for cheap!