Cadillac ELR Forum Discussion, ELR to be at Miami Beach Auto Show in Current Cadillac Vehicle Discussion; I've been very interested in the ELR and even have a deposit on one (made prior toknowing the price). So ...
I've been very interested in the ELR and even have a deposit on one (made prior toknowing the price). So my first look at the car will be this weekend at the Miami Beach Auto Show where there's supposed to be a ELR. I'll let you all know what I think.
Attended the Miami Int'l Auto Show today and bout every car maker there is were present. Getting the most attention was Cadillac, BMW and Audi. Well the news on the ELR is this, very disappointing. First I expected a crowd around the car (they had it roped off), but no one was around the car, and actually very little people paid much attention to it at all. It looked nice, like all Cadillac's but wasn't a $77 grand wow of a car at all. It looked somewhat small and the front end kind of weird with the grill. The rear end looked very nice. What you could see of the interior looked like most other Cadillac's. So my final analysis is a nice car but for far less than what they report to be asking for this car. It will never be a success at an sticker price of over $65K but could be a huge success if priced properly. The new CTS is hot!
That's disappointing, Rarcaddy. Cadillac needs to hit the ELR out of the park to justify its $75,995 - $89,500 price tag. A lukewarm reception and presentation at a major auto show is not going to help quiet those of us who think the ELR is overpriced. I hope it goes better for Cadillac at the L.A. Auto show later this month.
The price of 75K plus is madness and will result in failure, GM would be wise to price the car from 50k to 57k at the top. At 75k most buyers will go with the Tesla S. For 75K GM needs to be selling a car that seats 5 and is about the size of CTS/XTS/S, a 2+2 is limited.
While I agree that the ELR is priced too high for volume sales, I'm guessing Cadillac wants to 'niche' this car (for whatever reasons) right where they positioned it. And while it is in the Tesla S area of the market, they are offering 'electric' propulsion with two definitely different propulsion technologies. The only similarities between Tesla and Cadillac are the deepness of the pockets that they are appealing to. Cadillac has an agenda (with the ELR) that they haven't shared with anyone yet.