Re: Any juicy details on the Saks version?
The target customer is anyone who wants a ELR. A Tesla S is a full size car that seats real people and can be had for around the same price as a ELR and the C7 starts lower than both with a ATP around 65K. The ATP on a ELR has to be much lower to be of any value to GM. If GM priced the Chevy SS at 77K instead of 47K they would sell a couple hundred every quarter, at 47K they will sell a few thousand every quarter(three to four thousand at least). I wanted a ELR but at this price why not get the C7 or Tesla S. This car is priced to sell at the two to four hundred rate per month.