A four-door car has a much better chance at the kind of volume GM would need in order to make the Converj a worthy proposition and Lutz apparently said that a production Converj would be as close to the concept as the production Camaro. If GM adds an extra set of doors while maintaining the go-fast profile, it would still have a car that could drive straight into a buyer's heart.
But how much would it cost? The Volt -- under the mass-market Chevy brand -- is expected to run about $40,000 when it arrives. Add in the brand premium and the requisite luxury accoutrements, and when it's tallied up, a theoretical Cadillac version is likely to wear a substantially higher sticker price. Would buyers be ready to embrace it?
Though I would shy away from a small car, there is a current market for an Electric Drive Cadillac. I am more interested in a DTS/STS replacement.
An optional hybrid DTS makes a lot of sense. You have more available space for batteries, etc. and people already don't expect snappy handling and performance. A 35-40 MPG DTS with a $50K MSRP would probably be popular.