Bush to ride in new Cadillac during inauguration
Mon Jan 17, 2005 12:00 AM ET
DETROIT, Jan 17 (Reuters) - President George W. Bush will ride down Pennsylvania Avenue on Inauguration Day in the new Cadillac DTS limousine, giving the first glimpse of the new flagship sedan from General Motors Corp., the automaker said on Monday.
The black presidential limousine is wider, taller and longer than the DTS sedan, but it shows the new sharper-edged styling for the new model, which goes on sale this fall.
Transporting Bush in Thursday's parade will help reinforce Cadillac's image, said Keith Spondike, marketing manager for the DTS and its predecessor, the DeVille.
"It really fits with Cadillac's position of appealing to and transporting high profile people whether it was Elvis in the '50s or high profile stars and officials today," he told Reuters.
GM hopes the new DTS will win back some car buyers who in recent years took to import brands such as Lexus from Toyota Motor Co., Spondike said.
"Many of the them used to drive Cadillacs in the '70s and '80s," he said.
GM will reveal the new DTS at the Chicago Auto Show in early February. The DTS will have a larger, bolder grille, a bigger Cadillac crest than the DeVille, and offer a more responsive ride with reduced road noise and vibrations, said Al Gagne, product manager for the DTS and DeVille.
Mon Jan 17, 2005 12:00 AM ET
DETROIT, Jan 17 (Reuters) - President George W. Bush will ride down Pennsylvania Avenue on Inauguration Day in the new Cadillac DTS limousine, giving the first glimpse of the new flagship sedan from General Motors Corp., the automaker said on Monday.
The black presidential limousine is wider, taller and longer than the DTS sedan, but it shows the new sharper-edged styling for the new model, which goes on sale this fall.
Transporting Bush in Thursday's parade will help reinforce Cadillac's image, said Keith Spondike, marketing manager for the DTS and its predecessor, the DeVille.
"It really fits with Cadillac's position of appealing to and transporting high profile people whether it was Elvis in the '50s or high profile stars and officials today," he told Reuters.
GM hopes the new DTS will win back some car buyers who in recent years took to import brands such as Lexus from Toyota Motor Co., Spondike said.
"Many of the them used to drive Cadillacs in the '70s and '80s," he said.
GM will reveal the new DTS at the Chicago Auto Show in early February. The DTS will have a larger, bolder grille, a bigger Cadillac crest than the DeVille, and offer a more responsive ride with reduced road noise and vibrations, said Al Gagne, product manager for the DTS and DeVille.