DETROIT, Jan 17 (Reuters) - President George W. Bush will ride down Pennsylvania Avenue on Inauguration Day in the new Cadillac DTS limousine, giving the first glimpse of the new flagship sedan from General Motors Corp., the automaker said on Monday.
The black presidential limousine is wider, taller and longer than the DTS sedan, but it shows the new sharper-edged styling for the new model, which goes on sale this fall.
Transporting Bush in Thursday's parade will help reinforce Cadillac's image, said Keith Spondike, marketing manager for the DTS and its predecessor, the DeVille.
"It really fits with Cadillac's position of appealing to and transporting high profile people whether it was Elvis in the '50s or high profile stars and officials today," he told Reuters.
GM hopes the new DTS will win back some car buyers who in recent years took to import brands such as Lexus from Toyota Motor Co., Spondike said.
"Many of the them used to drive Cadillacs in the '70s and '80s," he said.
GM will reveal the new DTS at the Chicago Auto Show in early February. The DTS will have a larger, bolder grille, a bigger Cadillac crest than the DeVille, and offer a more responsive ride with reduced road noise and vibrations, said Al Gagne, product manager for the DTS and DeVille.
So THAT's what Al's doing these days! I'll be damned. I knew him when he first appeared as the Assistant Brand Manager for the Escalade at Cadillac. So where's some pictures of the car?
I like the back end, very much, but not crazy 'bout the nose out front. Looks too much like an Escalade-nose job. Not a major change, at all. Similiar to what Lincoln did with the 2003 Town Car over the 1998-2002 Town Cars.
A "Face-Lift" and a "Butt-Lift" with the same tummy
What? You MISSED that grille? It couldn't be much bigger!
The car's ugly to me. The front end is too........not sure WHAT to call it. It's just too much of it! The rear looks like a Chevy to me, kind of like a Monte Carlo. Gross!
What a shame, the front end looks pretty lame.... I don't like the headlights or the grille, the overhang looks too big as well.
I really hope the regular sedan has better proportions than this frankenstein of a limo. Rear end (and the interior looks) pretty good though.
For the life of me, I just can't imagine who could've signed off on that car. It's friggin' UGLY!
Wait a second. Maybe, this is a plan to force a total redesign of the car. If the sales numbers go into the toilet, corporate usually loosens up the purse strings faster. :bonkers:
The more I think about it, I'm getting kinda PO'd.........Listen up GM, if the 06 DTS sedan really looks like this I'm gonna buy something else. We waited so long and this is what we get!?
Sorry to say but the abotion laws in the country prevent GM from not allowing it to see the light of day .....They didnt relaize it was retarded and stillborn till after the first trimester
I just hope the real thing looks better......I know that the president car is completely different then a real deville but the front and rear look spot on......soon you will see conversion of Escalade to Deville much like the Escalade to H2........wait....isnt that what were seeing now>?
The back looks great. But the front made me throw up in my mouth a little. Was that grille approved by Stevie Wonder or something? I think this is going to be a disaster for Cadillac, and just as they were almost at the top again. I'm glad it's not going to be called Deville. What a shame.
OK, I've stopped dry heaving and have had a few minutes to think about this. Nothing seems right about this car. Besides the fact it is probably will go down as one of the ugliest Cadillacs ever, it doesn't make sense for the White House to get a new limo so soon. If you look back, they buy cars on roughly 10 year intervals. The main reason is the cars are so expensive and take so much time develop that it isn't practical to get a new car every few years. The current car is only about 4 years old.
So this leads to my theory, maybe this is the same limo as the one that debuted in 2001, only updated to look like the new Deville. Maybe Cadillac wanted to cash in on the recent wave of success, so they decided to rush a makeover so it could debut for the inaugaration. Hopefully the production cars will benefit from a few more months of developement and come out looking much better.
I hope to God this is the case anyway, otherwise I'm going to seriously start doubting Cadillac's future.
I'm sure that ugliness or beauty would be the last thing on Mr. Bush's mind if there were bullits impacting the bullit resistant glass. It was designed for that purpose, ya'll should be grateful he didn't go with a Lexus!
It's not THAT bad looking. It's a bit off-proportion around the windows because of the thickness of the glass.
For regular Devilles (like the DTS) they should offer a color keyed grille to hide the fact some people don't like the big toothy grin. I think they are going with a BIG GRILLE because of the popularity of the 300's influence in sales.
I'll reserve my opinion for the regular production Devilles until I see one, but for the limo it's not too terrible, but that's because it's a limo.
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