Article from CNN.com Cadillac cruises on Inauguration Day President Bush plans to ride down Pennsylvania Ave. in the new DTS limousine.
January 17, 2005: 11:50 AM EST
President Bush will ride in the Cadillac DTS during his inauguration Thursday.DETROIT (Reuters) - President Bush will ride down Pennsylvania Avenue on Inauguration Day in the new Cadillac DTS limousine, giving the first glimpse of the new flagship sedan from General Motors Corp., the automaker said Monday.
The black presidential limousine is wider, taller and longer than the DTS sedan, but it shows the new sharper-edged styling for the new model, which goes on sale this fall.
Transporting Bush in Thursday's parade will help reinforce Cadillac's image, said Keith Spondike, marketing manager for the DTS and its predecessor, the DeVille.
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GM (
Research) hopes the new DTS will win back some car buyers who in recent years took to import brands such as Lexus from
Toyota Motor Co. (
Research), Spondike said.
"Many of the them used to drive Cadillacs in the '70s and '80s," he said.
GM (
Research) will reveal the new DTS at the Chicago Auto Show in early February. The DTS will have a larger, bolder grille, a bigger Cadillac crest than the DeVille, and offer a more responsive ride with reduced road noise and vibrations, said Al Gagne, product manager for the DTS and DeVille.
PS - Not a Bush fan... Just a Cadillac Fan.
