You've seen it. Would you pay 70K?

[StealthV]

So if snooty current M5/AMG owners aren't going to jump ship and buy a V at a price point significantly less, who will? Yep, that's right, the same type of people who bought V1. Those that want an American kick-ass hotrod sedan with a plethora of cost effective aftermarket mods. The slushbox alone is the single best thing GM did to increase potential V volume. If it weren't for that, V sales would probably struggle once again.

After a few miles under our V2 belts, we'll all complain on the this very forum about (insert yet to be discovered problems 1, 2, 3, .... here) and crappy dealerships (except for folks like Lindsay) in fixing said problems. Along with the praise to the V gods for giving us a kicks ass machine for track days, 3rd gear street races and warranty-voiding seat-of-the-pants-dyno gains of hop-up parts.

The V may be the performance king in the market but it is not the status king. This is the core of my belief in why we, the red, white and blue gearheads, will reap the benefit of the K-Mart pricing strategy while GM continues to struggle on how to compete with more expensive German and Japanese iron.

As mentioned before, K-Mart pricing is not the car's fault. It's time to thin the Cadillac dealership herd and bring those left standing up to "Standard of the World." It's ALL about the brand. But what the heck do I know, I don't play one on TV, I didn't stay at a Holiday Inn last night, I'm just a real-life brand management guy.

Oh so close, yet so far away >>> http://seekingalpha.com/article/7331...egy-is-a-lemon

Standard of the World. Do it or do not. There is no try.

[v84life]

I think I'm going to need a second job to pay for the mods. Starting with some serious custom wheels.

Waiting for this car is killing me......Feeling like a kid again

[JEM]

Originally Posted by StealthV

Oh so close, yet so far away >>> http://seekingalpha.com/article/7331...egy-is-a-lemon

Someone at GM needs to read Alfred Sloan's "My Years at General Motors" and map out what the company's branding and pricing would be like if they followed the practices that Sloan laid out from the 1920s until post-WWII.

From the middle '50s onward GM (under Sloan's anointed succesors) allowed its upscale nameplates to drift downmarket in the pursuit of sales volume until by the late '70s there was barely any meaningful difference between them.

The problem is once you've given up the Cadillac, or even Oldsmobile, position in the market it's damn difficult to get it back. Unless you buy one of the competitors that fills the gaps you leave - Volvo is now what Mercury was to Ford from the '30s up into the '50s.

Given that fifty-year track record of neglect of their domestic nameplates GM has done a remarkable job pulling Cadillac as far out of the hole as they have. Granted, they've abandoned Oldsmobile and Buick has been rotting in its bedpan-brigade image (even as it's one of the strongest nameplates of all in China, where automotive memories were largely frozen in 1939 until five years ago.)

GM's history with Saab and Saturn is little better, both having been starved of new product nearly to their deaths in the '90s.

[HiTechRV]

I think it will go the other way - volume will be kept low and sell out. The price will go up - not as much as it should but enough to gag a few people who bought V1's new.

Almost everyone in the market for an $80K STS-V will buy an Auto CTS-V instead. It does almost everything better. Even the trunk is essentially the same size.

The magazines will go nuts over this car as they have on the GT-R, except the ones they test from Caddy will be real factory vehicles. Production will sell out even at $6/gallon gas IMO.

Originally Posted by Kidhummer

With the economy the way it is now and gas prices quickly approaching

the $5 mark, production won't sell out. IF the price is too high people

just won't buy. Read this whole thread and look at how many people said

they won't buy if the car is $70k. Yes GM made a lot of improvements to the

car, and yes it's a whole of a lot better than the V1, but the price must still

be reasonable. $65k fully loaded is reasonable. If GM is smart they will keep

the price low. Think about how many V's do you see on the road now? I

rarely see them which is a good thing but it goes to show that it is not the

most popular car and that was at $50k... Now imagine $70k+