Is Lincoln throwing in the towel?
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Cadillac or competing brand model ? Why ? Discussion, Is Lincoln throwing in the towel? in Item Specific Cadillac Discussion; http://autoweek.com/cat_content.mv?p..._code=06803524 Any thoughts?...
  1. #1
    BeelzeBob's Avatar
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    Is Lincoln throwing in the towel?

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    Post Re: Is Lincoln throwing in the towel?

    How is this going to get Lincoln ahead? They are using the same plat form from another car and putting the Lincoln name on it.

    Ford Taurus = Mercury Sable (the Sables get uglier every year)

    Ford Escort = Mercury Tracer (Still ugly, discontinued)

    Ford Expedition = Lincoln Navigator (hmm)

    Ford Explorer = Lincoln Aviator

    Ford Crown Vic = Lincoln Town car

    Lincoln and Mercury really dont sell that many cars, most of the dealers are "Lincoln / Mercury" lots, they sell both brands on the lot. I dont know why they just dont consolidate lines and drop either Mercury or Lincoln. It is to much competition between each car.

    -Byron

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    Re: Is Lincoln throwing in the towel?

    I don't think Lincoln is throwing in the towel, Ford is trying to compete as best they can. They don't have as much cash to invest as GM and they seem to be investing most all of it in the Ford brand.

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    Re: Is Lincoln throwing in the towel?

    I thought the Crown Vic was the Mercury Grand Marquis? Is the Expedition really that close to the Navigator? If it is, I may have to give it a closer look. The GM at the local Ford Dealership is a friend of mine.

    And another thing, I don't recall ever seeing a Mercury dealer without Lincolns too, and vice-versa.

    But as far as Ford throwing in the towel, there will always be a Lincoln/Mercury. If Ford is being a little less imaginative with the variety of their designs, I'd say that's par for the course, and how they've managed to stay in business all these years.

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    Re: Is Lincoln throwing in the towel?

    In Canada, Mercury bit the dust about 4 years. Mercury dealer were turned to Ford dealers

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    Re: Is Lincoln throwing in the towel?

    They need to consolidate by scrapping the Taurus, the Mystique, Contour, and the Sable.

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    Re: Is Lincoln throwing in the towel?

    They used to sell a Mercury F-150 in Canada. No joke.

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    Re: Is Lincoln throwing in the towel?

    There are no stand alone Lincoln dealerships. There are, however a few hundred Mercury & Ford dealerships without Lincoln in certain areas. I know of one in N.J. that I sometimes pass. It's weird to look in & see a Grand Marquis sitting next to a Thunderbird on the floor.

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    Re: Is Lincoln throwing in the towel?

    Take alook at my post on the general forums....about the American luxury needing to be changed.

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    Re: Is Lincoln throwing in the towel?

    Quote Originally Posted by carguy16
    How is this going to get Lincoln ahead? They are using the same plat form from another car and putting the Lincoln name on it.

    Ford Taurus = Mercury Sable (the Sables get uglier every year)

    Ford Escort = Mercury Tracer (Still ugly, discontinued)

    Ford Expedition = Lincoln Navigator (hmm)

    Ford Explorer = Lincoln Aviator

    Ford Crown Vic = Lincoln Town car

    Lincoln and Mercury really dont sell that many cars, most of the dealers are "Lincoln / Mercury" lots, they sell both brands on the lot. I dont know why they just dont consolidate lines and drop either Mercury or Lincoln. It is to much competition between each car.

    -Byron
    who cares? many car companies do that...look at GM...they use the same platforms for many differnt cars. shit even the Rolls Royce Silver Seraph and the Bentley Arnage were on the same basic platform.

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    Re: Is Lincoln throwing in the towel?

    Lincoln in my opinion is a very successful company. Lincoln needs to separate from Mercury and run solo without Mercury standing in their shadow. Lincoln needs to bring back their old successful cars and by those I mean the Mark Series and the Continental. The Town Car needs a full cosmetic overhaul so it no longer even resembles the Crown Victoria and the Grand Marquis. Also drop the price on it a little. The Mark Series needs to come back as a full size luxury coupe with a big brawny V8 just like it was during it's 50 years worth of success. The Continental took a dive for the worst in the late 80's when they went V6 and FWD. The Continental needs to be their flagship car again and ride RWD with a nice powerful engine, V8 please. Why drop the LS? It was great competition for the CTS. Also the Aviator needs to go. If someone wants a Lincoln, they're gonna want a big car. All I see an Aviator as being is a small Navigator, not needed. As for Mercury that's a whole different clean up, but have them stay away from Lincoln. Ford's luxury line should have nothing to do with Mercury at all. Parking a Town Car next to a Sable in a dealer lot makes the Town Car look bad. My first car was a 1989 Lincoln Mark VII and that was one hell of a car. That to me was a real Lincoln and they need to come back to where they were.

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    Re: Is Lincoln throwing in the towel?

    Quote Originally Posted by tru504187211
    They need to consolidate by scrapping the Taurus, the Mystique, Contour, and the Sable.
    They have scrapped the Mercury Sable, the Contour/Mystique was discontinued awhile ago, I heard they had nothing but problems.

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    Talking Re: Is Lincoln throwing in the towel?

    Quote Originally Posted by Caddy Man
    who cares? many car companies do that...look at GM...they use the same platforms for many differnt cars. shit even the Rolls Royce Silver Seraph and the Bentley Arnage were on the same basic platform.
    Let me explain something :

    Ford Crown Victoria = Lincoln Towncar = Mercury Grand Marquis

    They are all basically the same car with modifications, they may share the same platform, but its obvious Lincoln is getting dull. They are competing with each other, people are probably so confused as to what car they should buy they just walk away and find another car.

    Do you recall when Ford recalled the Crown Victoria's fuel tank mounting, or something? When a car rear ended one of these Crown Vics, some how the tank would bust open and burst into flames, some times the doors would buckle, and people have been burned alive because they couldnt get out in time. Well, Ford finally did a recall, BUT they only did the recall for the Crown Vic "Police Interceptors", because they thought the risk for a standard Crown Victoria getting into an accident was dismal, compared to the "Police interceptors".

    Do you remember the Lincoln Blackwood? Lincoln sold 3,000 of those trucks, before they stopped selling them because no one wanted to buy one. These trucks retailed for about $50,000 bucks a piece.

    I think its time for Ford to consolidate some lines, or start fresh on the drawing block. I think its obvious that taking a Ford Explorer and renaming it Lincoln Aviator is not helping Lincoln out, they are not re-inventing them selves.

    By the way:

    Ford Explorer = Mercury Mountainier = Lincoln Aviator

    Ford Expedition = Lincoln Navigator

    Now, the Lincoln Navigator is a well respected SUV, I will give Lincoln that.

    But, its time for fresh ideas, not making over another Ford product into a Lincoln! :drinker

  15. #14
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    Re: Is Lincoln throwing in the towel?

    Oh dont forget, the main idea of the article is to "Freshen up the Lincoln line", so that is why it 'matters' and the folks at Lincoln should care.

    GM is doing it, yes, but they are having sucess at doing it. I dont think Lincoln is having that sucess...

  16. #15
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    Re: Is Lincoln throwing in the towel?

    I dont call a Saab..Buick..Chevy...GMC...Olds....truck really successful or GM "doing It"....Ford does a great job with there platform sharing and you will see even better in the coming years.....sure the sable/taurus is a pos...and alot of other ones too....but what about the Cavalier/Sunfire..Suburb/YukonXL/Escalade..so on so on. Ford has those for sales...the CrownVic is the cop car and taxi...the Grand Marquis is the retired persons car in Florida and the Rental Car and the Town car is the retired person who has a little more money....there is a big difference between the Town Car and the other ones....not so with the Crown/Marquis though.

    Lincoln is playing it smart in the years to come....Cadillac is taking a Gamble (which is good too) but Lincoln will become the American Lexus...(Not Buick like GM thinks)...with FWD/AWD cars like the upcoming Zephyr and Continental (Which will handle great for there drivetrain choice) (look at mazda 6) and the interiors will be the greatest amoung the American companies...Lincoln is getting better and better. Then they will have the new Aviator...improved Towncar with at least 300hp.....and when you think of it this way: They will be having the Capability of V6 engines up to 310Hp...not V8's but V6's with Torque in the 280-290 range I believe.....and CVT/6sp auto transmissions. The Future of Lincoln is well secured....I just hope Ford doesnt take more then 2 yrs to make the 275hp Duratec 35 to a 300-3xxhp Duratec 40. And all the new lincolns are being designed with Hybrid technology in mind.....Just like Lexus.....with these gas prices in the next 5-10 yrs hopefully Caddy/Mercedes/BMW dont get hit really hard with those Twin Turboed V12's and Large V8's w/superchargers.

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